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Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. So what are subscription services doing differently (and awesomely!), Personalize—everywhere. Imagine personalizing display ads with clothing-style preference.

How 3 Core Shifts in Marketing Automation Can Transform Your Business

Modern B2B Marketing

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. How should you score a lead from a particular marketing channel? Intelligent multi-channel marketing is becoming the norm.

The new Superpowers: CCS Predicts

Earnest about B2B

The supplier landscape within IoT is highly complex (typically firms need to go to 5 different suppliers to build a solution). Cloud costs less and less and less: Amazon has reduced its prices 52x since it first launched Amazon Web Services.

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Modern B2B Marketing

Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. They know you have their data and they expect you to use it to personalize their brand experiences.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Business-to-business (B2B) social media is a different animal. We’ve already written about ways to use social media for the enterprise , but now we want to explore a different topic: how B2B companies will use social media in the future. It should be different for B2B, and it needs to be about real ROI.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs.

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90 Tips to Make Your Blog Rock

delicious b2bmarketing

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows.

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Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Modern B2B Marketing

Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. They know you have their data and they expect you to use it to personalize their brand experiences.

Facebook's Bogus Sales Pitch

Manhattan Marketing Maven

The average person had 28 sessions for 379 minutes during the month, basically once a day, accounting for an average time spent of 7:09 hours. But most also suspect those fans are multi-channel customers and that they may already be reaching and persuading them through e-mail, branded websites, loyalty programs and general advertising.   Calling this phenomenon “amplification” the report scored different brands on their relative success at virility.