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The Inbound Approach to Turning More Leads Into Customers


Your business can’t run on leads alone -- you need customers who help bring in revenue and fuel your future inbound strategies. So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition. Amazon and Netflix are examples of this holy grail of context marketing.

Trending Sources

7 Customer Loyalty Programs That Actually Add Value


it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers.

CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. The system uses natural language processing to analyze these and build a profile of what they have in common.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Marketing automation refers to software that allows you to automate some of the marketing processes, such as social media and email. Here is where you have a great opportunity to turn a hot lead that could otherwise go to your competitors, into a customer. Hubspot.

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. You need to create the expectation that failure is part of the marketing process. ’ A lot of it is that can you leverage your existing community members (customers), and your product itself.

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The Essential Artificial Intelligence Glossary for Marketers


But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Data mining is the process of computers discovering patterns within large data sets.

25 of the Very Best Content Marketing Resources in 2016 … So Far


I initially came up with the concept of this guide because I knew, as a content marketer, how helpful it would be to have an asset that walked me through the process of setting a video marketing strategy step by step. Building a Slick Content Workflow and Process. – Hubspot.

The Beginner's Guide to Small Business Marketing Online


Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

Digital Does Not Mean "Just Build a Website"


The problem is digital facsimiles of print products are not what the customer wants. Digital consumers have a new set of needs, which I bucket in three areas: context, curation, and customization. Customers Want to Consume Content in Any Context.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Posted in Conversion Conversion Optimization.

What a Trifecta of a Year!

Buzz Marketing for Technology

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! In the process I found that this was the BEST place to get an ROI in Social Media. This just came out on November 16, 2010 according to Amazon.

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Is marketing technology entering a post-platform era?


Some of this is being achieved through better platform support by the major marketing clouds (Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.), There may also be some processing logic in the hub that dynamically determines which pieces of that data should be sent where.

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6 Business Challenges Every Small Business Struggles With (And How to Fix Them)


But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. 1) Finding Customers.

13 Essential Features for Taking Payments on Your Website


If you're an ecommerce business, a big part of attracting and delighting your customers will be providing them with a stable, reliable, secure, and smooth online shopping experience. This can reduce registration friction because it makes the login process a lot faster.

How to Create Content for Every Stage of the Buyer's Journey


Most of the time, before becoming a customer, a person will first go through what's called the sales funnel. That's because at any given time, your prospective customers are all at different points in their journeys toward a purchase. The last example comes from HubSpot.

3 Channels We’ll Still Talk About in 5 Years


How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? You need to reach your prospects where they are now, but you also need to plan for where customers are likely to be in a few years. Bearing that in mind, here are a few channels you need to include in your omni-channel strategy, not only because your customers are there now but also because they’ll stay there for the next few years. Email.

25 of the Very Best Content Marketing Resources in 2016 … So Far


I initially came up with the concept of this guide because I knew, as a content marketer, how helpful it would be to have an asset that walked me through the process of setting a video marketing strategy step by step. Building a Slick Content Workflow and Process. – Hubspot.

20+ Amazing Examples Of Content I Wish We Created

B2B Marketing Insider

As part of that process, I am always collecting examples and new ideas of content marketing. This Video, Made by a Bank, Will Give You the Chills – From Hubspot. Humor and B2B Marketing: A Love Story – The future of customer videos!

15 best Big Data companies and why they stand out


Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Key customers include the S.E.C., The opportunities should continue to be strong, considering 41% of PWC’s customers are concerned about Big Data overload.

25 of the Very Best Content Marketing Resources in 2016 … So Far


I initially came up with the concept of this guide because I knew, as a content marketer, how helpful it would be to have an asset that walked me through the process of setting a video marketing strategy step by step. Building a Slick Content Workflow and Process. – Hubspot.

Why You Might Already Be in Ecommerce


Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. Some shopping carts even charge extra for to be responsive, which is part of all HubSpot subscriptions.

5 Disruptions to Marketing, Part 2: Microservices & APIs


The technical demands of digital transformation — front-office and back-office systems that seamlessly coordinate customer experiences in a digital world — lead us to the next disruption: the rise of microservices as the preferred architecture for modern marketing and business infrastructure.

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How to Use Data to Create More Relevant Content


To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. Soovle pulls keyword ideas from Google, Bing, Yahoo,, Amazon, and Wikipedia. Repeat the process for a handful of keywords that get the most search traffic.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples


Note: If you're a HubSpot customer and would like to use transactional emails, you can now request the transactional email add-on. All of the links in this email are deep links, making it easy for customers to dive right back into the Airbnb website and re-engage. 2) Amazon.

15 Insider Tips for Creating a Content Creation Machine [SlideShare]


I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" How HubSpot Does Inbound: Creating a Content Machine from HubSpot All-in-one Marketing Software.

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Twitter Testing Automatic In-Stream Image Previews on, and Other Marketing Stories of the Week


Learn more about Facebook''s review process at The Next Web. Watch Out, Amazon: Square Moves Into Ecommerce, From Mashable. It seems as if Square is looking to take on Amazon in the ecommerce space. The Ecommerce Marketing Guide to Facebook, Free Ebook from HubSpot.

60 Marketing Acronyms Every Industry Pro Should Know


The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems.

The Essential Reading List for Growth Hackers: 15 Experts to Follow


He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. Some good ones: " 4 Ways to Use Psychology to Win Your Competition’s Customers ".

Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing


But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. In the B2C space, companies like Amazon and Netflix have trained consumers to expect a personalized browsing experience.

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The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts.

35 Tech Terms Translated Into Plain English


Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). APIs facilitate the data needed to provide solutions to customer problems.

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The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.

How to Find the Right Co-Marketing Partner


What apps, tools, or products make your customers' lives easier? Is the partner answering questions from customers and prospects? Here’s a great video on Buzzsumo’s capabilities and a look into how HubSpot’s own SEO guru Matthew Barby uses the tool.

Social Media Marketing Tips from the Experts: Rick Burnes


Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. Hubspot. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Recommended reading: 4 Reasons to Increase Brand Awareness with Customer Stories.

How Dynamic Content Makes Your Marketing a Helluva Lot More Personal


The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. And how does it affect a lead's decision-making process? It creates an experience that's customized specifically for the visitor or reader at that moment.

Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia


Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Three Reasons HubSpot Raised Another Funding Round. A few examples include Amazon, VMWare, Zappos,, Google, and even Groupon.

6 Qualifications for an eCommerce Click and Mortar Business


A click-and-mortar company can offer customers the benefits of fast, online transactions or traditional, face-to-face service." If you do not have a website or a shopping cart, you should consider getting started selling online by selling through marketplaces such as eBay and Amazon.

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In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister


Where do you see this process heading in the next five years? In addition, I imagine the enterprise will experience innovation similar to the voice-activated AI we’re seeing in soon-to-be mainstream consumer products like the Amazon Echo.