How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret?
Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
FEBRUARY 24, 2017
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech.
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. Why do you allow these negative customer reviews?’
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world.
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
I have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Step 3: Nail Your Customer Service.
BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
Customer Experience Matrix
DECEMBER 14, 2016
The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The system can also look up information about a specific customer in real time if an ID is provided.
Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
FEBRUARY 21, 2017
First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Here are three ways brands can secure the upper hand (or at least, level footing) in the race against Amazon. Remember: Branding and Customer Service Still Count.
New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue
JUNE 1, 2016
Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. With a strong strategy, though, you could increase your Amazon sales by 650%. Obtain Quality Reviews via Amazon Vine.
3 Strategies Your Ecommerce Company Should Borrow From Amazon
DECEMBER 9, 2014
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce.
3 Things Customers Expect from Your Videos for Customer Support
APRIL 28, 2017
Most customers share these sentiments and with the ubiquity of instant customer service options from live-chat to SMS, email, voice, and social, customers have been trained to expect things to just work and if they don’t, they want immediate, seamless support.
5 Steps to Launching Your First Product on Amazon
AUGUST 12, 2014
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. Create your Amazon Seller Account. Are they doing Fulfillment by Amazon?
How 4 Brands Are Revolutionizing the Customer Experience
NOVEMBER 17, 2016
As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. In this post, I’m going to review four examples of exceptional customer experiences. Customer Experience
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews.
Why account-based marketing is a game changer for Japan
DECEMBER 30, 2016
His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. I predict that we will overcome these problems, and be able to share with you some useful methods for managing customer information.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode.
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing
Five habits of highly-effective entrepreneurs
FEBRUARY 24, 2017
Jeff Bezos , CEO of Amazon , shares his advice on delegation. Focus on customers. Successful entrepreneurs understand how valuable “the customer” is to the growth of business. The customer” isn’t some revenue total, marketing analysis, or collective segment.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Attack of the Customers analyzes the motivations and goals of people who drive negative campaigns and offers guidance for how to respond to and prevent online attacks.
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center.
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. 4) Customer Service.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. It’s worth noting that the sale isn’t complete by simply tweeting Amazon with the hashtag.
5 Ways CMOs Can Master Their Online Customer Experience
Buzz Marketing for Technology
NOVEMBER 15, 2013
Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. While being a CMO connotes leadership and authority, it doesn’t inherently mean brands need to be forceful or intimidating in how they speak with their online customers.
Tealium Grows from Tag Manager to Customer Data Platform
Customer Experience Matrix
JUNE 22, 2015
The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. The data that Tealium sends to other systems can trigger customer messages from those systems.
3 Powerful Hidden Benefits of Customer Reviews
NOVEMBER 11, 2015
In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . You might be tempted to step in and correct the customer.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. s market-leading iPad, and more of a bid to battle with Amazon’s Kindle Fire,” he said in a statement.
8 Data Points about the Importance of Customer Experience
AUGUST 30, 2013
I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience?
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Don’t treat every customer the same.
How to use customer data to develop marketing insights
APRIL 20, 2017
Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.
Three strategies to take the heat out of customer conflict
grow - Practical Marketing Solutions
JANUARY 25, 2017
I had my fair share of customer conflict, so I want to share the tips I’ve learned from my battles. The new sketch you propose is different from our agreed direction and could confuse the potential customer.”. His latest novel is available on Amazon for just $2.99!
Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
Customer Experience Matrix
MAY 11, 2016
I usually hedge my bets with this sort of prediction, but will abandon my typical caution because I’m convinced that campaign management and marketing automation are too deeply rooted in the old world of batch list generation to meet today’s need for continuous optimization of customer treatments.
The business and control reality behind customer experience transformation
MARCH 11, 2016
Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. The real reasons why we focus so much on customer experience and the digital transformations to enhance it is […].
10 Customer Experiences You Need To Deliver Today
B2B Marketing Insider
JULY 15, 2015
The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! 5 Key Customer Experience Facts.
Rethinking Buyer Personas In An Era Of Digital Transformation
JANUARY 22, 2017
Understanding Customers Has Changed. In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing. Making the need for organizations to understand customers a centerpiece of their growth strategies. by Louis Prado.
How Personalization Is Changing Content Marketing
MARCH 31, 2017
Digital services like Amazon and Netflix are famous for placing personalization at the center of their products—programmatically generated “Recommendations for You” are everywhere. Brands Media ABM Amazon artificial intelligence machine learning MarTech Netflix personalization
Rethinking Market Strategy In A Digital Economy
OCTOBER 23, 2016
The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. Missing out on important correlations that can illuminate both important customer and market dynamics.
Mobile marketing must-haves in 2017
JANUARY 19, 2017
We’re already seeing changing consumer behavior with the success of Amazon’s Alexa Voice Service , Google Now , and recent updates to Apple’s Siri. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S.