Paul Gillin

8 Data Points about the Importance of Customer Experience

Paul Gillin

How much does the market reward companies that deliver excellent customer experience? A survey of 2,000 adults last year found that 83% are willing to spend more on a product or service if they feel a personal connection to the company.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later, Attack of the Customers on sale on Amazon ! Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. We make the case that companies have no choice but to invest in this area, though.

Trending Sources

How B2B and B2C Marketing Are Different

Paul Gillin

Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. A division within the company wanted to take advantage of the knowledge and expertise distributed throughout the company’s worldwide operations.

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Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Greg Gianforte has started five successful software companies.

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Marketing Insider Group

Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite.

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave. This has nothing to do with Amazon being evil.

How Amazon Dominated Black Friday & Cyber Monday 2015

Fathom

Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret?

Are Amazon 'Sponsored Products' Ads Worth It?

Hubspot

According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. Others said the company was burning through its cash too quickly.

What Brick and Mortar Retailers Can Learn from Amazon

Modern Marketing

Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be.

3 Strategies Your Ecommerce Company Should Borrow From Amazon

Hubspot

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce.

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

Amazon Echo vs. Google Home: 5 Important Distinctions

Hubspot

Take Amazon Echo and Google Home, for example. Amazon Echo. Amazon describes Echo as a device that provides “ hands-free convenience with voice-control ”. Amazon Echo Vs. Google Home: 5 Important Distinctions. It's official.

Pop quiz: What do Amazon Alexa and Whole Foods have in common?

chiefmartech

The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. But in my worldview, Amazon’s $13.7 Through that lens, what do Amazon Alexa and Whole Foods have in common?

Amazon and Google now lead two key martech categories as vertical competition heats up

chiefmartech

But as they walked me through their deck, there was another finding of theirs that made me almost fall out of my chair: Amazon and Google have now each jumped into the lead of major martech categories. Amazon has 119% greater adoption than Salesforce Demandware.

Why Companies Are Failing to Grasp the Digital Customer Experience

Contently

According to research by McKinsey, “for every 10-percentage-point uptick in customer satisfaction, any company … can increase revenues by 2 to 3 percent.” It’s why Amazon, Google, and many other digital-first champions have emphasized speed over everything.

Amazon Acquires Whole Foods: A Big Win for Unified Commerce

Aberdeen CMO Essentials

On June 16, 2017, Amazon announced its intent to acquire Whole Foods Markets. One More Step in Amazon’s (Unstoppable?) It’s important to remember that this isn’t Amazon’s first entry into the brick-and-mortar world. What Amazon Gets from the Deal.

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11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). The company’s main innovation is their Mobile Order and Pay app.

How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

Hubspot

As Fast Company contributor Jessica Weiss put it : TOMS669 has integrated old-fashioned, for-profit entrepreneurship with new-wave, bleeding-heart philanthropy.". 7) Amazon Prime: Use subscriptions to bolster the experience. Which is exactly what Amazon created in the form of Prime.

How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

When Amazon bought Whole Foods earlier this year, it put the entire grocery industry—really, the entire retail industry—on notice. It’s hard to fault Amazon as far as business decisions go: According to Seeking Alpha , the $13.4 In some stores, Amazon Lockers have been installed.

FAQ This! Why Should I Care About Amazon AI?

Hubspot

One of the latest was last week's AWS re:Invent , where Amazon announced a new suite of AI-enabled technology designed with businesses in mind. Is Amazon trying to creep into Google's territory? What's Amazon Web Services Doing With AI? What Is Amazon Comprehend?

FAQ 13

Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

Content Standard

First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Here are three ways brands can secure the upper hand (or at least, level footing) in the race against Amazon. So, maybe you can’t out-Amazon Amazon.

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Why account-based marketing is a game changer for Japan

Biznology

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today?

One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme.

10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda

Hubspot

Trick-or-treat anticipation typically leads candy companies to up their ad budgets with some pretty formulaic, chocolately close-ups, but Mars decided to think outside of the jack-o-lantern (sorry) with a series of satisfyingly weird short films.

Are You Building a Company or Just Laying “Marketing Brick”?

ViewPoint

Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? And while they could have sold other products in the company, they instead started selling more and more of our division’s products.

Email Marketing: Amazon Launches Workmail

KEO Marketing

Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews.

[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)

Modern B2B Marketing

I have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Author: Kristen Kaighn I have a confession.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. Companies have slogans for the same reason they have logos: advertising. 22 Companies With Really Catchy Slogans & Taglines.

Want to Shop on Twitter? Amazon Has a Hashtag for That

Hubspot

Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. It’s worth noting that the sale isn’t complete by simply tweeting Amazon with the hashtag.

4 Strategies to Optimize Your Differences From Amazon

Hubspot

While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon.

Switch the user interface to accelerate growth and leadership

Biznology

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. Smart companies will satisfy you quickly without annoying you.

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. s market-leading iPad, and more of a bid to battle with Amazon’s Kindle Fire,” he said in a statement.

Why does Facebook want to build a phone?

Biznology

Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet , as has Microsoft with its Surface. As time goes on, each of these companies looks around for anything the others are doing and needs to have its own.

How Amazon Won in Barnes & Noble’s Breakup with Microsoft

Hubspot

It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. How Amazon Won in the Divorce.

Digital herds

Biznology

That conversation probably involved some neat PowerPoint presentation with a few references to Uber , Airbnb , Google , and Amazon , along with the mandatory mentions of mobile, social, big data, and cloud.

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content.