Navigate the Channel

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Building on B2B Sales With Amazon Business

Navigate the Channel

Amazon Business’ sales accounted for 1.4 And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. But, even within surveys showing concern, B2B companies see Amazon Business as an opportunity.

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The Marketing Potential on Amazon

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Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical stores. Amazon Spark.

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Why You Need Snapchat In Your B2B Marketing Pocket

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Snapchat could have become a passing trend, but instead, it’s proven to be an increasingly popular platform for sharing fun, entertaining, innovative, and engaging visual content for individuals and companies. Below are a few examples of how your B2B company should approach Snapchat to grow your brand and engage your audience.

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Getting the Right Reviews for Your Business: Where and How

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Amazon customer reviews For e-commerce businesses, Amazon Customer Reviews are a key element. Product ratings and reviews significantly influence consumers’ purchase decisions on Amazon. Encourage them to leave reviews and share their (specific is best) experiences working at your company.

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Hands-Free Marketing is the Future

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There are rumors that many companies are working on technology to imitate famous celebrity voices. Google recently tested voice capabilities within its Google Glass initiative, and there are some large companies leading the charge into a new level of voice hardware for modern marketers. Voice Search. The Dominance of Google…Gone?

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The How and Why of Inclusive Marketing

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Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. For example, millennials and Gen Z are more attuned to companies with a social conscience.

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

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Our research found that companies that excel at personalization generate 40 percent more revenue from those activities than average players,” reported McKinsey in 2021 during the pandemic. For companies such as these, recommendation engines aren’t merely marketing or sales tools but drivers of insight, innovation, and engagement.