KoMarketing Associates

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. If you want an example of a company that does this right, look to Amazon. Amazon accounts for 40% of U.S.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

If you aren’t sure who could be a good contributor, consider asking managers if they have someone in mind or send out a company email, or message on the internal network asking if anyone would be interested. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates.

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6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time. Good to Great by Jim Collins. Current Cost: $15.99 Current Cost: $8.35

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

Simply placing the phone’s camera on an object (say, a new hardback book cover) and running the proper search in the Amazon app will bring up its best guess at products. These text-based lines of communication will affect how companies answer and respond to support requests, sales inquiries, and even the contract canceling process.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

The searcher has determined the solution that they need and is looking for the right brand or company to help them. The searcher has found the company they are considering and is now in the final stages of researching before converting. They are now interested in researching more about their options. Search Query: Desire. keyword.io.

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5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

However, there are a few areas that any company is able to cover on their blog. No matter what company you are in, there are bound to be testimonials for your company’s products or services. No matter what company you are in, there are bound to be testimonials for your company’s products or services. Testimonials.

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