7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon
B2B Marketing Insider
MARCH 22, 2017
Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite.
Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
FEBRUARY 24, 2017
Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. ” Look at it this way: E-commerce companies need to be on Amazon.
How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret?
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. Others said the company was burning through its cash too quickly.
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). The company’s main innovation is their Mobile Order and Pay app.
How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
JUNE 30, 2016
As Fast Company contributor Jessica Weiss put it : TOMS669 has integrated old-fashioned, for-profit entrepreneurship with new-wave, bleeding-heart philanthropy.". 7) Amazon Prime: Use subscriptions to bolster the experience. Which is exactly what Amazon created in the form of Prime.
One Company | One City | One Lattice
JANUARY 25, 2016
Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme.
Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
FEBRUARY 21, 2017
First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Here are three ways brands can secure the upper hand (or at least, level footing) in the race against Amazon. So, maybe you can’t out-Amazon Amazon.
Why account-based marketing is a game changer for Japan
DECEMBER 30, 2016
His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today?
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
I have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Author: Kristen Kaighn I have a confession.
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews.
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing
Why does Facebook want to build a phone?
FEBRUARY 1, 2017
Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet , as has Microsoft with its Surface. As time goes on, each of these companies looks around for anything the others are doing and needs to have its own.
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. It’s worth noting that the sale isn’t complete by simply tweeting Amazon with the hashtag.
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon.
Five habits of highly-effective entrepreneurs
FEBRUARY 24, 2017
This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Initiative and drive are what lead these entrepreneurs to start their companies.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. s market-leading iPad, and more of a bid to battle with Amazon’s Kindle Fire,” he said in a statement.
Are You Building a Company or Just Laying “Marketing Brick”?
SEPTEMBER 15, 2015
Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? And while they could have sold other products in the company, they instead started selling more and more of our division’s products.
7 Companies That Should Buy Medium, Because Why Not?
JANUARY 12, 2017
Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. But it also means I have an excuse to baselessly speculate about which companies might buy it. Amazon.
How Amazon Won in Barnes & Noble’s Breakup with Microsoft
FEBRUARY 11, 2015
It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. How Amazon Won in the Divorce.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode.
Copywriting Lessons From Companies Doing It Right
FEBRUARY 19, 2015
Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .
Mobile marketing must-haves in 2017
JANUARY 19, 2017
We’re already seeing changing consumer behavior with the success of Amazon’s Alexa Voice Service , Google Now , and recent updates to Apple’s Siri. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S.
Win lifestyle influencers over with generosity and attentiveness
MAY 9, 2017
If you’re interested in learning more about influencer marketing , micro-influencer marketing , or earned media micro-influencer marketing , please call me or email me or check out my company site or my own personal website — I look forward to connecting.
How Personalization Is Changing Content Marketing
MARCH 31, 2017
Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.
Amazon Leads the Way With Negotiation Option for Rare Items
JANUARY 30, 2015
It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. In truth, Amazon is a leader in the ecommerce world.
Mastering Brand Loyalty: What Subscription Service Companies Do Differently
Modern B2B Marketing
SEPTEMBER 21, 2015
From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person.
E-commerce innovation, and it’s not from Amazon
OCTOBER 10, 2011
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. Image by Creative Tools via Flickr.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
A positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. SaaS Company Uses Account-Based Marketing Approach to Attract New Clients Like GoDaddy.
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
DECEMBER 6, 2016
Is this the new reality for companies making what used to be simple business decisions? With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Episode 64 of the #FIR podcast is up.
The market disruptor no one talks about
MAY 9, 2016
I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company. Amazon Web Services (AWS) is not only throwing off more profit than a retail business that is nine times its size, but it may turn out to be the company’s most valuable long-term asset.
What content to blog for Google search success
NOVEMBER 29, 2016
Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. I yell out to my Amazon Echo , “Alexa, remind me to write about what to blog about.”
Facebook and Snapchat at war, and four other groovy media trends
grow - Practical Marketing Solutions
APRIL 19, 2016
Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY!
How to use customer data to develop marketing insights
APRIL 20, 2017
Instead of focusing specifically on the user and the product, many companies prefer to ask “how likely are you to recommend our product?” Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?
What is Social Media Marketing?
DECEMBER 2, 2014
I have been putting together my company’s capabilities deck and have really had to think about this very carefully. Driving Search Traffic to Your Company’s Website. For years, I struggled to explain to my mom what I do for a living.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! The cobbler’s company has no shoes, if you will. Happy holidays, readers!
Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
FEBRUARY 5, 2016
Those who do carry cards, then, are much more selective in the companies they trust with their money. The young-and-coming Simple Bank is an example of one finance industry company that does this well; check out what the bank calls “ Credit karma” reviews. Public Companies.