[Amazon, Companies] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    On Android, for example, the company announced an update to its virtual assistant with futuristic features like Google Lens, which can “read” photos in real time. Google’s CEO Sundar Pichai summed up the vision on the company’s blog, Keynote: “We are now witnessing a new shift in computing: the move from a mobile-first to an AI-first world.” The research firm expects companies driven by insights (i.e.,
    [Amazon, Companies] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    BloomBerry – Type your brand/product name into BloomBerry to see a long list of related questions that have been asked on sites like Quora, Amazon, and other internet forums. In the adoption and retention phase, companies focus on highlighting the value their products/services provide in order to drive increased usage. SEO is powerful for more than just inbound marketing.
  • BIZNOLOGY  |  FRIDAY, MAY 19, 2017
    [Amazon, Companies] Delivery relevancy
    For example, Uber ‘s app changes my expectation of FedEx , we compare United Airlines ‘ customer service to Amazon ‘s, HSBC ‘s website with Airbnb ‘s, Vodafone services with Buzzfeed. They want to discover a new way of banking, a new way to communicate, a new way to rent their house, or to drive the car without having to pay premium to insurance companies all the time.
    [Amazon, Companies] How customer values are transforming brands today
    on Amazon ). The results are alarming for big consumer goods companies like Procter & Gamble and Pepsi : Overall consumer packaged goods in the U.S. The failure to immediately respond to a potential brand challenge can be disastrous for a company, impacting its values, revenue, and reputation, with social media spreading the news faster than ever. First, companies must realistically, consistently and more precisely define the key values that make up their brand image.
    [Amazon, Companies] Will Privacy Regulations Favor Internet Giants?
    And, as you know from my last blog post , the main story in customer data today is the increasing control exerted by Google and Facebook , and to a lesser degree Amazon , Apple , and Microsoft. It's much more likely that companies like Google and Facebook will learn to work within the new regulations, which after all don’t ban personal data collection but merely require consumer consent.
    [Amazon, Companies] How Data is Democratizing Growth and Driving Disruption
    From high-growth companies MongoDB, Cloudera, Birst, Actifio, and DiscoverOrg, come first-hand insights on finding success through high-quality sales and marketing intelligence. Today, the availability of data and intelligence is breaking down barriers between buyers and sellers, making transformational growth accessible to companies of all sizes. Hypergrowth Companies Use Data to Fuel Growth and Disruption.
    [Amazon, Companies] The 12 Best Special-Purpose Business Software Tools
    For anyone who sells online, ShipStation is ecommerce fulfillment software that integrates with the most popular shopping carts and marketplaces (eBay, Amazon, Shopify, WooCommerce, Magento, Square…) to import your orders, print shipping labels, automate fulfillment tasks, and ship via the lowest-cost carrier. Great for finding funding for a project or linking up with other online companies, AngelList offers the largest pool of funds dedicated to early-stage startups in the world.”
    [Amazon, Companies] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40% , to a total of 5,381 solutions (from 4,891 unique companies). We used these services to discover new companies and to triangulate our categorization. There are now 4,891 unique companies on the graphic, up 40% from last year. So for those who assumed most of these companies are tiny, it’s worth noting that over 300 are enterprises of significant scale.
  • BIZNOLOGY  |  TUESDAY, MAY 9, 2017
    [Amazon, Companies] Win lifestyle influencers over with generosity and attentiveness
    They’ve been working on building respect-based and trust-based influencer relationships with his caregiver and patient community for over ten years before opening up the 100,000+ influencers they’ve cultivated over that decade to organizations, companies, and brands outside of their agency-side. Amazon Echo Amazoncom Influencer marketing internet List of YouTubers Patreon tutorial YouTubeIt takes a lot of money to give you license to treat someone like crap.
  • HG DATA  |  MONDAY, MAY 8, 2017
    [Amazon, Companies] HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event
    While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark. While the team ran out of time before properly setting up the NLP environment to test their model, they did learn quite a bit about setting up AWS Elastic MapReduce (EMR) clusters, working with Amazon’s Simple Storage Service (S3) and loading up big data sets.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Amazon, Companies] These 7 Brands Take Personalized Marketing to a New Level
    I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. 4) Amazon. Amazon’s personalization efforts aren’t exactly new. And yet, every time I visit my Amazon homepage, I can’t help but scroll down and get a kick out of its recommendations for me. Clearly, Amazon has taken notice. When I asked my colleagues what their Amazon homepages looked like, they were equally pleased.
    [Amazon, Companies] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    Aditi has over a decade of experience in demand generation and operations at B2B technology companies. In the beginning, we had interns identifying companies in our ICP, and then we’d use Terminus to engage those accounts. So if we see, for example, a car manufacturing company who’s in-market and in the research phase, we might serve them a buyer’s guide.
    [Amazon, Companies] Research shows we may be at the end of the startup era
    The message here seems to be … join the big company or die. I’ve been thinking about how much more difficult it is today to grow a small company into a big one. The most dominant mega-companies are now on a continuous hunting mission to either destroy or acquire meaningful startups. We are becoming a nation of employees working for large companies, often very large ones. Huge companies dominate American economic life well beyond employment.
    [Amazon, Companies] How to keep yourself safe from social engineering attacks
    Wait until you get home or on to your company’s secured network. Shop on trusted sites, like Amazon. By Kiki Schirr, {grow} Contributing Columnist. Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [Amazon, Companies] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    Much of this hype stems from the new consumer trends that hint at the possibilities of AI, such as self-driving cars and intelligent voice-first products like Amazon’s Alexa and Apple’s Siri. So it should come as no surprise that sales and marketing leaders are questioning what all this means for their departments and companies. But in spite of the success stories, most companies are still wondering if they’re really ready for machine learning and AI.
    [Amazon, Companies] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    A prospect’s title is helpful, but because titles have different meanings from one company to the next, it’s not much for a sales magician to go on. Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. When a new CTO joins a company he or she is likely to make new technology purchases.
    [Amazon, Companies] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    Then, Marketo’s COO Greg Wolfe took the stage with Ariel Kelman , VP of Worldwide Marketing, Amazon Web Services (AWS) to discuss how to create a valuable journey for customers. Finally, after much anticipation James Corden joined Marketo CEO, Steve Lucas on the stage and, to the delight of the audience, engaged in witty banter with Steve over the faux living room set-up, his presentation advancer, and the Amazon Alexa on stage.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Amazon, Companies] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    In the first few years of business, small companies come up against a lot of different challenges. The marketers at well-known companies like Apple and Toyota and McDonald's don't just sit around waiting for the leads to come in: Even the biggest, most successful companies have people working hard every single day to find new customers. It's the great employees that will help your company get to the next level.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Amazon, Companies] The Benefits of Retargeting for B2B
    Rachel: All you need to get started is a CSV file of accounts you wish to target, which includes their domain, company name, and zip code, and then Listenloop will start to serve your ads to the IP addresses of the accounts you’ve identified. Would you say retargeting works best for B2B companies like Act-On Software, or do you also recommend it for B2C as well? Think about Amazon! Jahvita: Retargeting is a must for companies in 2017.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Amazon, Companies] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    It's also partnering with companies like Amazon and Microsoft to run AI algorithms on mobile phones. Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.
    [Amazon, Companies] How to use customer data to develop marketing insights
    Instead of focusing specifically on the user and the product, many companies prefer to ask “how likely are you to recommend our product?” If you ask people why they rated you how they did, you’ll gain some good insights into your products and your company’s customer experience. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?
    [Amazon, Companies] Marketing technology may never consolidate (but that’s a good thing)
    So going from 5,000 martech companies to 50 would constitute major consolidation. But interestingly, at the same time that the ones on top are growing larger, the number of companies on the bottom is still increasing. We see this with Netflix (movies), Amazon (books), and Spotify (music). You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja.
  • EMEDIA  |  WEDNESDAY, APRIL 19, 2017
    [Amazon, Companies] 3 Channels We’ll Still Talk About in 5 Years
    According to GeekWire , 52% of shoppers now turn directly to Amazon. It is possible Google will still dominate: it’s responded to the threat by Amazon by improving its own algorithms. But people will still use digital media to find products they want, and companies need to capitalize on that. One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Amazon, Companies] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Let's take a look at a few stellar examples from companies who are doing it right: . EPUB File - The file is published to popular ebook stores, like B&N Nook or Amazon Kindle. . You can partner with companies like 1dollarscan to receive a PDF version of your content. Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer.
    [Amazon, Companies] Which Marketing Strategy Is Better? Predictive Vs. Personalization
    People are always calling him thinking that they’ve reached Moviefone because his phone number is so close to the company number – so he just goes with it. Large companies often use this approach: eMarketer found that when senior marketing executives from the US and Europe were asked about their approach to personalized marketing, 67% said they used behavior-based data to develop content based insights and emotions.
    [Amazon, Companies] A Website Design Process that Works: How to Get the Professional Services Website You Want
    Companies buy services from experts they trust. Unrealistic expectations – I can’t count how many times I’ve heard a client ask for an Amazon-style predictive algorithm or a website like Apple’s. Don’t ignore deep areas of content, such as blogs & company news. Instead of writing an RFP, go out and look for firms that match your needs — agencies that have worked with companies like yours, produce high-quality work or have been recommended by respected peers and partners.
    [Amazon, Companies] The Tricky Art of Marketing Women’s Empowerment, and 6 Other Stories We Loved in March
    If Uber CEO Travis Kalanick made a deal with the devil to create an invincible tech company, 2017 is the year the devil reminded Kalanick just who he’s dealing with. ” Uber may be a mess, but I struggle with the word “vulnerability” when it refers to troubled tech companies. Amazon’s culture was torn apart (or, you know, revealed) by some fantastic New York Times reporting in 2015.
    [Amazon, Companies] To Prank or Not to Prank: The ROI of a Brand Hoax
    With the advent of social media marketing, the April Fools’ brand hoax has become the Super Bowl of marketing hijinks, with each company trying to win the hearts and minds of the ad viewing public through online tomfoolery. Amazon Echo’s April Fools Prank —introducing “Petlexa” so your pets can talk to Alexa—showcases features that Amazon Echo actually supports. By Kerry Gorgone, {grow} Contributing Columnist.
    [Amazon, Companies] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    What happens when your company isn't even the one behind a viral sensation? "We Christodoulou explained that his company had hoped to sell 200 of the lace-detailed dresses per week, but the UK-based retailer sold 3,000 in just 10 days. A few months later, Christodoulou said his company "won the social media lottery. And retailers everywhere showed that jumping on trending topics can do as much for you as it does for the company that originated the trend.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Amazon, Companies] How Personalization Is Changing Content Marketing
    Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. While Gartner’s thesis won’t be tested for another year, there’s no denying that personalization is already having a dramatic effect on how companies do business.
    [Amazon, Companies] Content monetization, brocial media, and the role of love in business
    I got a note few weeks ago from the CMO of this Fortune 100 company. And he said “I want to bring you in to facilitate a workshop for our company. I’ve written a book on blogging called Born to Blog and this is the bestselling book on blogging on Amazon. I’ve given away all my ideas, but I get contacted every single week from companies wanting me to advise them on their blog. His company is Convince and Convert. Now, some companies are people.
    [Amazon, Companies] The potential of blockchain technology: what every marketer should know
    Jeremy currently works with several of the leading companies in the blockchain and decentralization space. We’ll need those to protect media rights of creators and ensure redundancy in our systems (to avoid things like the recent Amazon S3 crash ). The network doesn’t take a commission at all, which is why these networks will be able to provide the same storage as Amazon or Google for a fraction of the cost, say 90% cheaper.
  • INFER  |  TUESDAY, MARCH 28, 2017
    [Amazon, Companies] Getting past the AI hype: How predictive analytics fuels conversion optimisation
    That mindset shift, along with new consumer trends—such as self-driving cars and intelligent voice-first products like Amazon’s Alexa and Apple’s Siri—are bringing the possibilities of AI to the forefront of business-to-business marketing technology discussions. Companies with the “champagne” problem of an overwhelming volume of incoming prospects are using predictive analytics and AI to automatically research and qualify leads who looks like their company’s ideal customer.
    [Amazon, Companies] When Social Media Piranhas Strike
    Get it right or risk being dropped in the middle of the Amazon. Clayton Carroll is in sales and marketing at the software company ERP 101 , which provides software for your very small business. By Clayton Carroll, {grow} Community Member. We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter.
    [Amazon, Companies] 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon
    Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite. The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Marketing Insider Group. Ecommerce can be a brutal space.
    [Amazon, Companies] All social media sites should offer profit sharing and ad revenue
    It wouldn’t be technically difficult at all to offer revenue share in the same method that Google AdSense does routinely and most every company does through affiliate platforms like Conversant (formerly CJ or Commission Junction). Doing so would differentiate the company so to do in a world where the only real incentive is attention, inclusion, play, and information. Amazon Associates and Google AdSense make almost no one any money.
    [Amazon, Companies] 32 questions you should ask when you interview a martech leader
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. How would you go about establishing a 360-degree view of the customer across channels (online and offline) considering many of the walled gardens (Facebook, Google, Amazon, for instance) that exist and continue to pop up? The CEO rushes in claiming that the company needs a new email services provider.
  • EXO B2B  |  THURSDAY, MARCH 16, 2017
    [Amazon, Companies] Influence in Marketing: our top 30
    In 2014 he published the best seller # 1 on Amazon “ Welcome to the Funnel “ Name: Lee Odden – Twitter account: @leeodden – Website / blog: [link] CEO of TopRank, speaker and author of “ Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing “, He is quoted by publications such as The Wall Street Journal, Forbes, The Economist, And Entrepreneur.com. Fast Company, Forbes, Entrepreneur.com and TechCrunch.
    [Amazon, Companies] Including a “Human Touch” in a Technology-Driven World
    Amazon’s Alexa knows much more than just my favorite songs. Companies will search for the best deal on office supplies and commodities that are easily replaced, which means that they reserve their luxury purchases for technology, services and software (on premises or SaaS or, most likely, a combo of both). Technology is amazing. For instance, she knows what types of music I like and makes recommendations for me.
    [Amazon, Companies] Marketing’s Artificial Intelligence Revolution Is Here
    After years of swift technological development disrupted marketing to its core, CMOs and their teams are now responsible for a bevy of critical company functions: optimizing the sales process, improving customer experience, and marketing the product across a complex array of channels. Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Wired proclaimed that the world’s biggest tech companies are “remaking themselves around the technology.”
    [Amazon, Companies] Mark Cuban, the first trillionaire and chatbots on the edge
    Some companies are using fictional movie characters as their chatbot personality, adding an element of entertainment and fun. People say you become a slave of quarterly earnings but look at Amazon — they don’t care about that. ” “Silicon Valley is only good for exits, for selling your company. Any kid in any school can create something special and start a company. Contact Mark to have him speak to your company event or conference soon.
    [Amazon, Companies] Mastering modern marketing technology leadership over 2 intense days
    Seriously though, as the world’s largest independent exhibit of marketing tech companies, I guarantee that you will discover incredible new capabilities that you couldn’t have even imagined were possible. I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting? ” Increasingly, customers in all markets have the upper hand, and companies must agree to their terms rather than the other way around.
    [Amazon, Companies] Drones, Bots and AI oh my. SXSW highlights
    ” Big mistake — companies think they need to solve every single problem and address every consumer question with chatbots or it is a failure. To get everything done, somehow you will need to link all the accounts — Amazon, Facebook, Google and more. Contact Mark to have him speak to your company event or conference soon. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.
    [Amazon, Companies] 10 Inspiring Case Studies of Digital Transformation
    In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Is your company one of them? 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).
    [Amazon, Companies] Beyond the buzzwords
    In our days, companies are wrestling with how to engage with their customers differently. Banks start acting as a marketplace, trying to copy and adjust what Amazon did in retail, Telcos focus on elements used to be parts of the insurance vertical and logistics become a blurry thing between industries and various stakeholders.
    [Amazon, Companies] From the Phonograph to Spotify: The History of Streaming Music
    The roots of Victor are fuzzy at best, but according to The Fabulous Phonograph , it was founded in 1903 as the Victor Talking Machine Company. Plus, let’s not forget the often understated Amazon Prime Music. Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story.
    [Amazon, Companies] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company. Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit?
    [Amazon, Companies] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…). SumAll can help you do that…To get the most out of your SumAll account, be sure to connect to other platforms such as Google Analytics, Constant Contact, Amazon Payments, eBay and Shopify.
    [Amazon, Companies] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. In marketing, we are already seeing the impact of AI—think Amazon’s predictive product recommendations, Estée Lauder’s messenger chat bots, and 1-800-Flowers’ virtual personal assistant “Gifts When You Need.”
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Amazon, Companies] The Beginner's Guide to Small Business Marketing Online
    To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. Even if you only publish once a week, it will improve your website's visibility online and help educate your potential customers on why they should trust your company. Jeff Bezos, founder of Amazon, has described a company's branding as "what other people say about you when you're not in the room."
    [Amazon, Companies] Laying the Groundwork for a Successful Account Based Marketing Strategy
    No problem, you can always create a segment called “Named Accounts” that are effectively hand-picked companies that you’d like marketing and sales to treat in a special way. For example, send gift cards, pre-loaded Amazon Kindles , or any other valuable, attention-grabbing item in exchange for a demo at high-value accounts, while pursuing a more scaled approach with other segments. So, you’re in the big leagues now with ABM, and you’re looking to hit the ground running.
    [Amazon, Companies] CaliberMind Offers B2B Orchestration with a Twist
    It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts. The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.).
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Amazon, Companies] Infer Extends Profile Management to the Oracle Marketing Cloud
    The platform joins your company’s internal records with signals from Infer’s data cloud, which contains hundreds of individual attributes and useful data points for use in segmenting your database. Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management.
    [Amazon, Companies] Why you don’t need to understand machine learning algorithms
    And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots of companies asking me for help solving their marketing problems with this new secret sauce. This is good news, because I am seeing a run on this smart machine learning talent and my clients are worried that they can’t compete with Google and Amazon who are snapping up all of these folks. Some people think I am a machine learning expert.
    [Amazon, Companies] Marketing’s answer to winning in an ad-free world
    A (big big) company hired me to do a workshop on digital marketing trends and we had a “pre-call” to go over my proposed content. All of my other television consumption comes through a streaming subscription service like Amazon or Netflix. I could tell the call was not going well and I later learned that the person on the other end was responsible for the entire advertising budget for the Fortune 500 company!
    [Amazon, Companies] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech.
    [Amazon, Companies] Five habits of highly-effective entrepreneurs
    This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Initiative and drive are what lead these entrepreneurs to start their companies. Jeff Bezos , CEO of Amazon , shares his advice on delegation.
    [Amazon, Companies] Where Retailers Fall Down: Mobile Marketing and Newsletters
    This works out alright for companies with as much throughput as Amazon, but when it comes to typical retail businesses, every ad served is cut off of the top of every sale made—and at an enterprise scale, that becomes a lot of money. Digital marketing for retail brands is about as close to the Wild West as it gets.
    [Amazon, Companies] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Now, it’s the Amazon Rewards Card , which offers cardholders up to 5 percent cash back with no annual credit card fee and a $70 sign up fee—enough to almost cover the cost of Prime service for one year. Here are three ways brands can secure the upper hand (or at least, level footing) in the race against Amazon.
    [Amazon, Companies] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web.
    [Amazon, Companies] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves. is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed).
    [Amazon, Companies] 5 Retail Marketing Trends to Watch in 2017
    Though it’s no longer open, the Made By Google pop-up shop was exciting for many , and it was a great showcase of some home-based Alphabet gadgets that would prove to be big competition for Amazon: Google Daydream , and the new Google Pixel. In early December, Amazon debuted its retail concept: Amazon Go. Especially since BlueSmart is selling a relatively new product, it helps that there’s always a way for the company to manage its customer service presence.
    [Amazon, Companies] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    It’s probably that most of their clients are mid-sized ecommerce companies, and the systems I’ve recently seen for ecommerce marketers have focused on personalized messaging and optimization. It uses Amazon SNS to send push messages. It wasn’t until the end of a long demonstration that I finally understood what Zaius is.
    [Amazon, Companies] 75 Interactive Infographic Examples to Inspire 2017
    Will they force companies to examine how they do business for decades to come? This interactive webpage compares the acquisition strategies of 5 different tech giants - Apple, Amazon, Google, Yahoo and Facebook - over the last 15 years. You can filter by type, and view the entire acquisition history for each company. Webby Monks have identified web testing as a major challenge for most companies, given the growing number of browsers, resolutions and operating systems.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Amazon, Companies] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Companies need to start thinking the same way about AI, and little by little add predictive and prescriptive analytics into workflows to increase the quality and productivity of everyday work. AI helps companies automatically sift through troves of data to make sure they are picking winners and spending time in the right places. In these outbound cases, companies need help not only with prioritizing the best accounts from their CRM, but also with discovering new ones to go after.
    [Amazon, Companies] You Can’t Provide an Experience to a Customer You Don’t Know
    First, companies realize (or, sadly, are in the process of realizing) that digital consumers expect a seamless experience across all channels and touch-points. Secondly, companies realize that digital consumers can be, as Shyam put it, “super valuable.” Thanks to results like these, Shyam told me, “Companies want to be like Starbucks.” Of course, being like Starbucks (or Apple or Amazon) is always easier said than done.
    [Amazon, Companies] Why Marketers Make The Best CEOs
    “Now with (tools like) Amazon web services, and an API for everything, and tools like Leadspace which can find your customers for you – all of a sudden it became about ‘Do I know my audience? ” There’s also a cultural gap to bridge when transitioning from managing a team of marketers, to leading an entire company. “We have the same as a company,” the Leadspace CEO said.
    [Amazon, Companies] Blockchain-based digital tokens: the new brand logo?
    Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. Albert Wenger of Union Square Ventures puts it succinctly in Crypto Tokens and the Coming Age of Protocol Innovation , “A for profit company can now create a new protocol and create value for itself (and its investors) by retaining some of the tokens.
    [Amazon, Companies] There’s nothing in the middle of the road but yellow stripes and dead armadillos
    Unless you’re an Amazon, currently being castigated for not pulling its ads on alt-right firebrand Breitbart , your true clientele probably isn’t everybody , internationally. Maybe you’ve become so good at being that corporate chameleon that you’re personally so “professional,” that you would never dare ever talk politics or religion in polite company. Well, business is not polite company — not anymore.
    [Amazon, Companies] The Little-Known Stories Behind 8 Iconic Packaging Designs
    Image credit: Amazon. Zimmerman's team mocked up a few branding options and presented them to LaCroix's parent company, National Beverage. Ayer & Company, who suggested the now-famous girl with an umbrella image to illustrate that the salt would always pour -- even in rainy weather. For their major part in the commercialization of Valentine's Day, Cadbury's company experienced explosive success, and continues to sell heart-shaped boxes today.
    [Amazon, Companies] Why Relevance Outsmarts Personalization in B2B Marketing
    Amazon has built a retail empire through personalized recommendations. Based on my shopping history, Amazon automatically populates suggestions of baseball equipment, marketing books, and vintage honky-tonk music. Those items might be right up my alley, but Amazon can’t take those recommendations and apply them to anyone else. Whether we’re talking with the CEO of a company or the head of its IT department, we share the same story.
    [Amazon, Companies] Amazon Echo vs. Google Home: 5 Important Distinctions
    Take Amazon Echo and Google Home, for example. Amazon Echo. Amazon describes Echo as a device that provides “ hands-free convenience with voice-control ”. Amazon Echo can be used the same way you might use any other type of voice search, and ask for things like news, weather, and information about what’s nearby. Amazon Echo Vs. Google Home: 5 Important Distinctions. After all, we use Google Calendar here at HubSpot, and we’re a company of over 1,500.
    [Amazon, Companies] Why Relevance Outsmarts Personalization in B2B Marketing
    Amazon has built a retail empire through personalized recommendations. Based on my shopping history, Amazon automatically populates suggestions of baseball equipment, marketing books, and vintage honky-tonk music. Those items might be right up my alley, but Amazon can’t take those recommendations and apply them to anyone else. Whether we’re talking with the CEO of a company or the head of its IT department, we share the same story.
    [Amazon, Companies] Quaero AdVantage CDP Bridges Identified and Anonymous Data
    The company has recently introduced this to the market as AdVantage. Existing AdVantage installations are hosted on Amazon Web Services, although a client could also run it on-premise if desired. It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. The amazing coincidence isn’t really so amazing: everyone sees the same problems and has the same technologies available to solve them.
    [Amazon, Companies] Why does Facebook want to build a phone?
    Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet , as has Microsoft with its Surface. What seems to be happening more and more is that each one of these companies rake in so much cash that they just can’t help themselves from getting into everyone else’s business. As time goes on, each of these companies looks around for anything the others are doing and needs to have its own.
    [Amazon, Companies] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    1) Amazon. And sure, Amazon still sells books -- and a lot more. Today: Current model: " Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. ". In addition to online shopping, Amazon now produces and offers, among many other things: The Amazon Echo, a digital personal assistant and smart home device.
    [Amazon, Companies] The Essential Artificial Intelligence Glossary for Marketers
    For example, GrowthBot -- a bot for marketing and sales professionals -- connects with HubSpot, Google Analytics, and more to deliver information on a company’s top-viewed blog post or the PPC keywords a competitor is buying. For example, an ecommerce company like Amazon could use data mining to analyze customer data and give product suggestions through the “customers who bought this item also bought” box. Thank goodness for live chat.
    [Amazon, Companies] What Would Steve Jobs Do? and 4 Other Stories You Should Read
    Apparently Snapchat believes so, and the company is creating some much-needed standards on racy and misleading content, mostly by re-enforcing traditional news guidelines. Amazon founder Jeff Bezos and the rest of the billionaire bunch appear complacent staying mute if that keeps them off Trump’s Twitter feed. Here’s what you missed while taking solace in the fact that you aren’t as dumb as these two people … The New Yorker: Doomsday Prep For The Super-Rich.
    [Amazon, Companies] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    Marketers need to understand what those issues are and how they relate to each company’s own needs. Fourth, most companies now have marketing technologists who are formally charged with creating a coherent martech plan — and once people start doing that, the need for a CDP becomes obvious. As the suites get better over time, fewer companies have needs that are only met by best-of-breed products.
    [Amazon, Companies] 30 SEO Best Practices for B2B Organizations in 2017
    According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. According to MarketingSherpa , 44% of clicks for B2B companies go to a homepage, not a landing page. Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information.
    [Amazon, Companies] More Sales Less Time
    This book sets a different tone from her past books, Selling to Big Companies, SNAP Selling and Agile Selling. Find it on Amazon, go to: www.JillKonratah.com a great site for content. More Sales/Less Time. -A A book review-. If want to exceed your sales goals this year-read this book…. I am not sure how some people do it? Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Amazon, Companies] Where Do Bots Come From? A Brief History
    was strong, but it still took a few minutes to get the kind of information you wanted to get to,” Peter Levitan, co-founder and CEO of ActiveBuddy -- the company behind SmarterChild -- told Motherboard. Amazon released its Echo only three years after Siri debuted , using a bot named Alexa to not only answer your questions about the weather and measurement conversions, but also to handle home automation.
    [Amazon, Companies] Rethinking Buyer Personas In An Era Of Digital Transformation
    In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms. New business models and customer behaviors mean companies must adapt or be another statistic in the next ten years. What we are seeing today, enabled by digital transformation, is companies and divisions within large enterprises, operate like markets. Some of the well-known examples include Uber, Amazon, and Airbnb.
    [Amazon, Companies] Mobile marketing must-haves in 2017
    We’re already seeing changing consumer behavior with the success of Amazon’s Alexa Voice Service , Google Now , and recent updates to Apple’s Siri. Not only are traditional analytics companies adapting to mobile platform, but there’s an emergence of a new technology called predictive analytics that is vastly altering the way marketers target their leads. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S.
  • ENGAGIO  |  MONDAY, JANUARY 16, 2017
    [Amazon, Companies] Unwrapping Engagio’s First Account Based Marketing and Sales Campaign (Engagio on Engagio Series)
    They were fortunate to have set 10 meetings with Fortune 500 companies at around a 25% success rate – not bad! I’ve seen many companies launch brilliant campaigns without any idea of what defines success or what they were measuring. The impact of our Clear & Complete Guides to Account Based Marketing (ABM) and Account Based Sales Development (ABSD) ebooks on an Amazon Kindle vs. physical books. Amazon Kindle vs. Physical Books?
    [Amazon, Companies] 7 Companies That Should Buy Medium, Because Why Not?
    Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business.
    [Amazon, Companies] Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?
    One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. This in turn makes it easier to convince individuals to give those companies control over still more experiences and data. I’ll stress again that no coercion is involved; the companies will just be giving people what they want.
    [Amazon, Companies] How To Plan, Execute & Measure a Direct Mail Campaign
    Direct mail can set your company apart. We developed a list of presents for coworkers, attached some candy canes for sharing around the office, and included an Amazon gift card to purchase said gifts. We worked with a printing company to orchestrate the production and distribution of the boxes. In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign.
    [Amazon, Companies] 4 Effective Methods to Increase Your Survey Response Rates
    For instance, an Amazon gift card will probably be appealing to more people than tickets to Disney On Ice. If you’re a company looking to market a new brew to a niche audience, use survey logic to send those who select “Never or almost never” to a set of questions tailored to their answer choice. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily.
    [Amazon, Companies] 6 B2B Online Marketing Predictions for 2017
    360-degree media is also great for showcasing your company’s culture. Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. This gives the content a longer shelf life and can help conserve company time and resources.
    [Amazon, Companies] 6 B2B Online Marketing Predictions for 2017
    360-degree media is also great for showcasing your company’s culture. Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. This gives the content a longer shelf life and can help conserve company time and resources.
    [Amazon, Companies] 7 Ways to Generate Leads on Social Media
    Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers. Participants were asked to enter some basic information (name, company, and job title) to access exclusive content.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Amazon, Companies] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    Galois (pronounced gal-wa) is a research and development computer science company serving customers, many in the Department of Defense, around the verification of software and “where failure can’t be resolved by a reboot.” And in November, the Department of Homeland Security issued the Strategic Principles for Securing the Internet of Things , which outlines guidance for companies to consider as they design, manufacture, and use internet-connected devices and systems.
    [Amazon, Companies] Blast Off: The Internet of Things Is Headed to Mars
    A private company called Mars One has set even more aggressive goals, with plans to send up 24 volunteers on a one-way trip to Mars. Although private companies aren’t privy to government funding, they’re still able to remain solvent only by the continued patronage of their customers. These companies can entrench themselves as thought leaders in their tech specialties.
    [Amazon, Companies] Most Exciting Marketing Technologies to Adopt in 2017
    I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies?
    [Amazon, Companies] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. Like when Amazon knows which products you prefer based on past buying or browsing behavior. The way we connect with the brands and companies we like. If I apply my reasoning to marketing automation technology, for instance, it means that companies will begin to look for “engagement platforms” instead of marketing automation tools.
    [Amazon, Companies] Start 2017 with the world’s most famous chief marketing technologist
    Now that you’ve worked with a variety of different companies, including board positions with more traditional firms, are there common patterns around the technological evolution of marketing that you’ve discerned? I have had the benefit of working across the Fortune 100’s to Fortune 5000’s as well as growth companies in various capacities. Enters “marketing technology” as a core function in 7 out of 10 companies now (my rough estimate).
    [Amazon, Companies] Why account-based marketing is a game changer for Japan
    His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. But companies don’t have the skills and the internal resources. But sales people care about matters like: What’s the buying power of this target company?
    [Amazon, Companies] 10 Trends for B2B Marketing in 2017
    As a current tool on larger B2B websites, the live chat feature will continue to grow in popularity for companies of all sizes. Just think of it like Apple’s Siri or Amazon’s Echo. As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how?
    [Amazon, Companies] 11 inspiring case studies of digital transformation
    88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world.
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