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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Modern B2B Marketing

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing.

Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Modern B2B Marketing

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? A new way to brand your marketing. This is truly THE marketing event of the year.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

And as BlackBerry grovelled to their customers with app handouts ; the business, tech and marketing world rumbled on. European marketing advice of the week: Planning, developing and rolling out a marketing campaign in the UK can be a stressful, costly and time consuming task – let alone the difficulty in guaranteeing leads and a healthy ROI from the money you put in. Last week IBM released their global CMO study.

Marketing Innovation Content Chat: It’s All About The Customer

B2B Marketing Insider

What is the future of Marketing Innovation? I think we’ll see more customer-centric CMO s. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. A3: #marketing future is personal.

Mastering modern marketing technology leadership over 2 intense days


This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. This is pure marketing operations gold.


What You Need to Know This Morning: June 5, 2013


Happy Wednesday, marketers. 1) Amazon Ad Sales Surging. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. Most of these ads are the ones that pop up when you search for a product on Amazon. 6) Marketing Win: One Wipe Charlies.

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Modern B2B Marketing

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing? &# If you’re a business to business marketer, you ought to check it out.