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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.

Trending Sources

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Modern B2B Marketing

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing.

The 5 Types Of Direct Mail Campaigns In B2B Marketing


B2B direct mail seems to be the hottest marketing channel this year. In this post, we’ll explore why it’s so popular and how to take advantage of direct mail to increase marketing alignment with sales and more importantly, close more revenue. Finally, it aligns marketing with sales.

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The sheer volume of these data presents an unprecedented opportunity for marketers.

Marketing Innovation Content Chat: It’s All About The Customer

Marketing Insider Group

What is the future of Marketing Innovation? I think we’ll see more customer-centric CMO s. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. A3: #marketing future is personal.

Understanding the Artificial Intelligence Hype Cycle, in 5 Stats


In Gartner’s hype cycle , which ranks technologies based on how the market perceives them and how far away they are from mainstream adoption, machine learning is right at the tippy top. 60 percent of machine learning will run on Amazon, Google, IBM, or Microsoft by 2020.

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Mastering modern marketing technology leadership over 2 intense days


This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. This is pure marketing operations gold.

What You Need to Know This Morning: June 5, 2013


Happy Wednesday, marketers. 1) Amazon Ad Sales Surging. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. Most of these ads are the ones that pop up when you search for a product on Amazon. 6) Marketing Win: One Wipe Charlies.

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Modern B2B Marketing

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers.

Finding Inspiration To Design Customer Experience: An Interview With Carla Johnson


Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Flipping the model what companies like Amazon, Uber and GE already understand and do so successfully.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing? &# If you’re a business to business marketer, you ought to check it out.