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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. CTR: Clickthrough Rate. In this case, each advertiser sets a maximum spend to pay for a given ad spot, so the ad will stop appearing on a given website once that amount of money is spent. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR).