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The Importance of an Email Marketing Database for a Business

SendX

Before you can conduct an email marketing campaign , you need to have an email marketing database. These are people who gave you permission to send them your marketing material. You can put together an offer tomorrow and try to sell that product or service to your list at no cost. Not only that, but it can also harm your brand.

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5 Things B2B Marketers Should Learn from B2C Marketing

Leadspace

This article was originally guest-posted on the Oracle Modern Marketing Blog, and republished with permission. Here are 5 ways in particular that B2B marketers can continue to evolve by taking a page from the B2C handbook: 1. It’s no coincidence, for example, that Amazon manages to consistently serve you with relevant ads.

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

These notifications can be sent only to visitors who have explicitly subscribed to receive web push notifications from your website. Emails sometimes fail to deliver or hit spam. You can break down web push notifications working process into three mini-steps; Subscription Permission. Better Delivery.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. Or is this just creepy?

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How to Make Money on Twitter: 9 Twitter Monetization Tips

Optinmonster

Since Twitter is one of the biggest social media platforms with 126 million daily active users, there are a ton of people you can introduce to your business. So, let’s take a look at what you can do to create a great Twitter profile and attract your target audience. You can do that with sponsored tweets. Use Sponsored Tweets.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

With this cloud-based solution, users can work visually and collaborate in real-time while building flowcharts, mockups, and UML diagrams. These tools can be used alongside the expense management system for the management of company spend. Deputy streamlines employee admin, so teams can focus on what matters. LEARN MORE.