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Trending Sources

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. I will be addressing the following: What is top-of-funnel content?

Unwrapping Engagio’s First Account Based Marketing and Sales Campaign (Engagio on Engagio Series)

Engagio

So when we started our campaign, we made sure to get buy-in from the entire team, from the account executives to the ADR team to the VP of Sales and back down. LinkedIn profile views. LinkedIn messages. Amazon Kindle vs. Physical Books?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn.

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Modern B2B Marketing

Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. The funnel is dead, says May Petry, VP of Digital Marketing at HP, and social buying reigns instead.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Amazon, Apple, Nike. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? Confirmed: Google Buys Prestigious Ma. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

There's the first part, which is the top of the funnel how do I attract more people at the top of my funnel? One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side. LinkedIn is public now.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. What works with crazy-busy prospects — the topic of SNAP Selling , my #1-ranked Amazon sales book. B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by @BrennerMichael for @B2Bbloggers #MM #B2B.