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Get These B2B Video Secrets – Before They Self-Destruct!


I swear, they’ll even buy things on the Internet. But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. Just because it’s Amazon doesn’t mean it’s Amazon. Buying is a journey, not an act.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey


The online onslaught led to outages and snafus for some retail websites, including Target, Neiman Marcus, and Amazon. Singles’ Day, which started in the 1990s with the fun intent to celebrate singlehood, has been embraced by Alibaba as a day to buy something nice for yourself.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Author: Jacob Shama “Hey, Siri!

7 Ways to Implement an Effective Omni-Channel Strategy


Keep reading to learn the seven key steps to implementing an omni-channel strategy that will help you streamline your marketing and sales funnel, retain your best customers, and drive your ROI to new heights – all without reinventing the wheel. Imagine a bike wheel. What do you see?

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Modern B2B Marketing

Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. The funnel is dead, says May Petry, VP of Digital Marketing at HP, and social buying reigns instead.