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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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Web3 Startup Hiring Survived the Pandemic. Is This the End?

Zoominfo

According to data from Crunchbase , Web3 startups attracted unprecedented levels of investor funding last year: almost $18 billion was invested across more than 1,300 Web3 startups in 2021 — more than the total funding invested in such companies in 2018, 2019, and 2020 combined. Which Industries are Embracing Web3 Startups?

Startups 100
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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

There is a big difference between startup SEO and enterprise SEO. Why Is Your Startup Special? Unless a startup has acquired an existing site with an existing, aged backlink profile, established brands will have thousands more earned and promoted backlinks with an established profile over decades of work. Backlink Catch-up.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s Canadian! Christensen, Taddy Hall, Karen Dillon, and David S. Christensen, Taddy Hall, Karen Dillon, and David S.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

But you need to create meaningful connections to retain their business. Understanding customer loyalty Customer loyalty creates an ongoing relationship between a business and its customers. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors. Personalization can help.

Loyalty 257
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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

They met at software startup Bitium, which they helped lead to an acquisition by Google. They teach the popular course they created, “Sales Mindset for Entrepreneurs,” at the University of Southern California’s Marshall School of Business.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

She guest lectures at universities including the London School of Business, Stanford, and MIT, and is a frequent contributor to publications like Fast Company, Business Insider, TED, Forbes, Inc , and Entrepreneur. And, interesting fact – she has one brown eye and one green eye!