How Cloud Connectors Can Guide Your Campaign Strategy
DECEMBER 19, 2013
Brandi is responsible for cross-selling to the existing Sage ERP installed base. Sage offers business management software that gives small and medium size businesses the freedom and confidence to run their own businesses.
What is Newsjacking?
NOVEMBER 14, 2011
by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley).
4 Key Marketing Technology Takeaways From A Forrester Wave
FEBRUARY 3, 2014
by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers.
SXSW Preview: Social Technologies and the Universal Customer Profile
MARCH 8, 2014
How do you adjust the voice of your brand to fit the conversational norms of different social networks? These questions are all related to the same phenomenon: social technologies are changing the language habits and behaviors of marketers and their customers.