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How Cloud Connectors Can Guide Your Campaign Strategy

Modern Marketing

Brandi is responsible for cross-selling to the existing Sage ERP installed base. Sage offers business management software that gives small and medium size businesses the freedom and confidence to run their own businesses.

What is Newsjacking?

Modern Marketing

by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley).

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4 Key Marketing Technology Takeaways From A Forrester Wave

Modern Marketing

by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers.

SXSW Preview: Social Technologies and the Universal Customer Profile

Modern Marketing

How do you adjust the voice of your brand to fit the conversational norms of different social networks? These questions are all related to the same phenomenon: social technologies are changing the language habits and behaviors of marketers and their customers.

David Meerman Scott’s Tips for Scoring Big Interviews

Modern Marketing

But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over the years. But many marketers don’t feel trained to pursue a high-profile interview. Some of those have a background in business, some don’t.