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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise.

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Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

It had all the makings of a viral success story. ” Building social media connections that work. ” The problem is, many people in social media marketing today only focus on the first phase — building an audience that is generally aware of you. By Mark Schaefer.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

I stalked the usual suspects online, e.g. Problogger, Copyblogger and the masters, looking for little hints on crafting highly-viral articles that would make people hit the share button like they stole the keyboard. which you can check out on Amazon for just $2.99!

Why Brands Need To Act Like Publishers

B2B Marketing Insider

And it’s certainly NOT about making “viral videos.” As marketers we often over-estimate the importance of our company / product / solution in the minds of our buyers. That’s what builds trust. The outwardly self-interested companies just won’t survive.

Facing tough choices — Paid versus organic reach

grow - Practical Marketing Solutions

He claims that most successful companies of the last decade (initially) didn’t pay for any advertising because their remarkability was baked into their product. Think of companies like Amazon, Google, Facebook and Twitter. And now the company’s worth $10 billion.

How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity

However, when used correctly and with the interests of the Reddit community in mind, it can be used to drive highly specific traffic to your website, build a fan base around your brand, and reach internet “influencers” who can help spread and promote your best content.

3 Lasting Benefits To April Fools’ Day Prank Marketing

Modern B2B Marketing

And even though they are often spoofs, this type of marketing has a few key benefits that last beyond the first of April: 1) Build Your Brand Personality. But, in some cases their brand image doesn’t include the “fun” side of the company or the people that work for it.

Beyond the Blog

Contently

Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. “We’ve started to build out our content and our editorial strategy with a network-driven focus,” he said.

Referral Marketing: Catapulting SaaS Businesses to the Next Level

Modern B2B Marketing

They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points). This technique is based on the concept of viral loop, which offers businesses a cheap and easy way of gaining more customers.

Four Responsive Email Layouts

delicious b2bmarketing

Lastly, I want to quickly revisit an Amazon email I shared last time and take a closer look at how the layout responds. Million "Cookiegate" Fine Airlines & Telecom Companies Are Best At Facebook Page Customer Service. Webcasts: White-hat Link Building in the Penguin Era - July 11.

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11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Should you decide that blogging is the right marketing vehicle for you and/or your business, know that there are many tried-and-true ways to organically build traction, create awareness over time and achieve value for your small business.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Randa Yezak, founder of women’s apparel company Southern Jewlz , spends at least three hours a day on social media marketing. . . amazon. Company.

Why You Don’t Need a Pokémon GO Strategy

SnapApp

Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss. Successful newsjacking or holiday/seasonal marketing relies on building an authentic connection between the event and your audience.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Be yourself even if it is a company blog.

Tips 62

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. We can all learn a little something from these companies.

B2C 39

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders.

B2C 39

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Taking a hashtag and branching laterally into related tags to build a broader and more intuitive picture of the subject at hand. Every Tuesday Noon EST. Adding a bit of structure can change the way companies use Twitter and diffuse some of the c-suite backlash that comes with it.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Skype 39

What to Do When a Brand Drunk Tweets During the Super Bowl

Hubspot

Sometimes, a simple issue around account permissions gets people confused about whether they''re posting to their own account or the company''s account. The company denied the tweets were drunk at all and stated that they were part of a planned campaign to promote its mittens.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage.

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation Blog

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. As I write this post his book is ranked in the top 100 of Amazon Best Sellers.

8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]

Hubspot

In this episode, we chat about: The concept of building platforms and planks. Learning from the gang of four (Amazon, Apple, Facebook, and Google). Tips on building your own platform. Getting people to build on top of your platform. Tips on Building a Platform. "By

SnapApp of the Week: PR News “I Love My Job”

SnapApp

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us.

How to Crush the Competition With Inbound Marketing [#KillingIt]

Hubspot

The first presentation I caught was HubSpot CEO Brian Halligan's "Killing It: How Inbound Marketing Can Help Your Company Crush the Competition." He used Amazon and Netflix as examples of this personalization. Building a Killer Inbound Team.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. This is the key to growing your fan base “virally”.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Once you start building reach, try using "second order" promotion -- help those that mention you get more attention and over time you get more mentions. So, if there's a blog article that mentions your company, help that article get traffic. And average results kill companies.

62 Experts Share Their #1 Actionable SEO Technique

Writtent

10 Build Awareness in Other Channels. #11 14 Build Hyperlocal Links, and Link from Blog Pages to Internal Pages. #15 25 Use Broken Link Building Strategy. #26 27 Build Relationships. #28 28 Build Links with Information Pages and Redirect. #29 61 Build Links. #62

SEO 0