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Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


This is the bull’s-eye demographic for many companies’ marketing. Percentages are for companies with over 500 employees.). Percentages are for current usage of collaborative chat apps by companies with over 500 employees.). Lesson for leaders.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

360-degree media is also great for showcasing your company’s culture. Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity.

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Trending Sources

Why Marketers Make The Best CEOs


Leadspace’s CEO Doug Bewsher has had a remarkable career – one which has, among other things, seen him take the role of Chief Marketing Office in Skype and Salesforce. So then it was Mark Zuckerberg, and (other) people who could build great technology.”

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Modern B2B Marketing

It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. The whole industry will go the way of Amazon.”. The whole industry will go the way of Amazon. The company has a clear direction.

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Microsoft buys LinkedIn: the largest martech acquisition in history?


This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

"The End of Big": Nicco Mele on the Rise of Small Businesses


Another twist is that while technology is empowering small organizations, it is “paradoxically creating some things that are Even Bigger,” Mele writes, referring to all-powerful technology like Apple, Amazon, Ebay, Google, Skype/Microsoft, Twitter, and Facebook.

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90 Tips to Make Your Blog Rock

delicious b2bmarketing

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Be yourself even if it is a company blog.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd. amazon.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage.