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Marketing Techniology Landscape Supergraphic (2017): Martech 5000


The barriers to entry are extremely low. Quintessential examples of this pattern are books on Amazon, music on Spotify, movies on Netflix, apps on Apple’s iOS app store, and so on. Remember, marketing is about differentiation.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


Because, let’s be honest, if there were no barriers to entry and it didn’t take something special, everyone would do it! Due to problem-solution fit and product-market fit differentiation, getting started often proves to be the biggest challenge with this strategy.

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Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer


But that means rather than finding efficiencies in the system, you’ll need to get very clever to take on Amazon, big box stores and other dropshipping ecommerce stores. 2) The low barrier to entry. This sounds like a positive, and it is.