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60 Marketing Acronyms Every Industry Pro Should Know


The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. API: Application Programming Interface. APIs facilitate the data needed to provide solutions to customer problems. Examples: Amazon, Apple, Nike.

The Ultimate Dictionary of Marketing Terms You Should Know


3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 8) Bottom of the Funnel.

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