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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation.

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Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. Segment exports and API access are what qualify Zaius as a CPD.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs.

Your website must adapt based on data

Biznology

For Pearson, my job was to carefully read Outside-In Marketing: Using Big Data to Guide your Content Marketing , a book co-written by my friend and colleague Mike Moran and James Mathewson , and then contribute notes. I remember, years ago, that Amazon was doing this.

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

You need to give your whole organization the tools, training, and content to engage with your customers. Then, Marketo’s COO Greg Wolfe took the stage with Ariel Kelman , VP of Worldwide Marketing, Amazon Web Services (AWS) to discuss how to create a valuable journey for customers.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 2) Analytics. Want to learn marketing analytics? 3) Application Programming Interface (API). 18) Content. 25) Crowdsourced Content.

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Ian Mahoney of Marks & Spencer and Pinak Vedalankar of Sapient gave a fantastic presentation of a three year joint development project to move Marks & Spencer’s e-commerce system from Amazon to their own platform. Shape our choice of analytics to run.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The community, along with the 21st Century Supply Chain blog, also enabled the company to increase exposure through social media and improve SEO, as content is shared through its social accounts.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The community, along with the 21st Century Supply Chain blog, also enabled the company to increase exposure through social media and improve SEO, as content is shared through its social accounts.

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Mastering modern marketing technology leadership over 2 intense days

chiefmartech

Both will address how the role of the marketing leader needs to evolve to achieve the right balance across technology, analytics, and execution. May 10: DATA & ANALYTICS TRACK. If martech is the engine, data is the fuel — and analytics are the road to insight.

CMO 8

Toward a New Knowledge Society

Buzz Marketing for Technology

Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. with things like this (this is the basis for recommender systems) (like Amazon) Bezos Slide 31: No principles or rules describing â??qualityâ?? content author, publisher, classifier) Distributed metadata â?? Developers & API. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |.

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