Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

CMSWire

JUNE 12, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Predictive AI helps companies address customer needs before problems arise, which improves satisfaction and reduce churn.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Many of today’s forward-thinking companies have already begun using AI in their sales strategies.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Oktopost

OCTOBER 20, 2024

How much would you pay to eavesdrop on your customers’ conversations? Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute.

Customer Satisfaction 139

Customer Satisfaction Terms and Conditions Allocation Eye-Tracking 139

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. What is AI?

Marketing AI 141

Marketing AI Lead Ranking Work Management Lead Scoring 141

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Salesforce Marketing Cloud

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

Salesforce Marketing Cloud

APRIL 15, 2025

But with unexpected delays, last-minute cancellations, and fluctuating customer demands, keeping schedules efficient is easier said than done. To achieve this, you need to balance multiple factors technician availability, skills required, travel time, task urgency, customer expectations, and much more. The challenge?

Work Management 98

Work Management Allocation Service Tools 98

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 88

Social Media Media Work Management Customer Satisfaction 88

Salesforce Marketing Cloud

NOVEMBER 15, 2024

Today’s customers expect swift service without compromising on quality. Our research finds that 69% of service reps say balancing customer service speed and quality is difficult — down from 76% in 2022. Chatbots and AI agents free up customer service reps to focus on more complex cases that require critical thinking and empathy.

Work Management 69

Work Management Allocation Lead Ranking Paid Search Agency 69

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. But we also wanted to learn more about how other marketing experts are using AI.

Marketing AI 98

Marketing AI Paid Search Agency Marketing Budget Marketing Budget Creation 98

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Work Management Cross-Selling 100

Webbiquity

AUGUST 30, 2023

Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. What is the customer lifecycle?

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Salesforce Marketing Cloud

SEPTEMBER 10, 2024

How can AI help me? Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. While traditional marketing tactics still hold value, this increasing complexity demands innovative B2B marketing solutions.

Work Management 59

Work Management Marketing Management B2B Marketing Lead Ranking 59

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. These partnerships open doors to a wider customer base, increase visibility, and position your company as an authoritative voice in the industry. Guest post by Jennifer Engevik.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Ivan Guzenko - Forbes

JUNE 9, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program 2025 Best-In-State (..)

Digital Transformation 100

Digital Transformation Digital Asset Management Enterprise Management Work Management 100

Salesforce Marketing Cloud

MARCH 17, 2025

And digital marketing is what builds that presence. We all know that marketing can be a full-time job and can be daunting especially for new entrepreneurs. To help you get started, weve compiled a list of six free digital marketing courses that are tailored to the unique needs of startups.

Paid Content 75

Paid Content Startups Course Marketing AI 75

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. This is the future that Agentic AI is building.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. AI makes an impact.

Marketing Analytics Tools 146

Marketing Analytics Tools Marketing AI Lead Ranking Research 146

Sage Marketing

JULY 8, 2025

Do More with Less: Automate, Enrich, and Scale with AI Struggling to keep up with manual data entry, lead scoring, and 24/7 customer support? HubSpot Credits are your ticket to AI-powered efficiency, and they’re now included for all paid HubSpot customers (Starter to Enterprise). No complex setup. Just smarter growth.

Hubspot 52

Hubspot Enterprise Management Allocation Ideal Customer Profiles 52

Content Marketing Institute

NOVEMBER 20, 2017

Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. Artificial intelligence: Part of everyday life.

Marketing AI 111

Marketing AI Enterprise Management Tools Work Management 111

Salesforce Marketing Cloud

MARCH 24, 2025

For growing startups, every decision counts especially those driven by customer data. As businesses strive to grow in competitive markets, the ability to understand customer data can mean the difference between success and stagnation. What well cover: What is customer data management? What Is a SaaS CRM?

Marketing Management 59

Marketing Management Marketing AI Ideal Customer Profiles Allocation 59

Acrolinx

MARCH 17, 2025

Integrating Artificial Intelligence (AI) into content workflows offers a solution to scale operations efficiently, improve consistency, and drive business value. This blog explores the concept of a content ecosystem and gives insights into building AI workflows that scale for enterprise teams. Lets dive in!

Enterprise Management 59

Enterprise Management Marketing AI Digital Asset Management Work Management 59

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Single Grain

APRIL 29, 2025

In less than two years, the cost of using advanced AI has plummeted by a staggering 280 times from $20.00 per million tokens, according to Stanford HAI’s AI Index Report. For marketers, this isn’t just an interesting technological developmentit’s a revolution that’s reshaping what’s possible.

Paid Content 52

Paid Content Cost Paid Search Agency Advertising Agencies 52

Modern B2B

NOVEMBER 22, 2024

Unlocking Personalisation at Scale In B2B marketing, strong relationships matter. AI in B2B marketing solves this by analysing vast amounts of behavioural data to deliver custom-tailored experiences—automatically. Example: Imagine a prospective customer who downloads an industry report from your website.

B2B Marketing 52

B2B Marketing Account Based Marketing Paid Search Agency B2B 52

Valasys

APRIL 28, 2025

Traditional outbound calling is costly and inconsistent, but AI-powered calling automates and scales customer engagement efficiently. AI outbound calling automates customer interactions, reducing the need for large outbound teams while ensuring that calls are placed at optimal times.

Paid Search Agency 52

Paid Search Agency Companies Lead Scoring Lead Ranking 52

New North

JULY 25, 2024

It’s definitely possible with Account-Based Marketing (ABM) — especially compared to other channels that cast a wider net. Some B2B marketers will say ABM is just “good marketing.” What Is Account-Based Marketing (ABM)? Sounds too good to be true?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Powerful Role of AI in B2B Event Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction The Role of AI in B2B Event Marketing is becoming increasingly crucial as businesses look for innovative ways to enhance event experiences and drive better engagement.

Marketing AI 52

Marketing AI Event Marketing B2B Marketing Planning 52

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Dynamic Role of AI in B2B Content Marketing Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Content Marketing is becoming increasingly vital as businesses strive to produce high-quality content at scale, personalize customer interactions, and drive measurable results.

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Lead Ranking 52

Hubspot

DECEMBER 4, 2024

I think that we’ve all faced the music: AI is (whether we want it to or not) changing the way that we do business. But even if you’ve accepted this fate (or maybe you’re cautiously on the fence), you’re likely part of a select group of people who are still wondering what AI is really doing to empower both small and large-scale businesses.

Business 64

Business Contingency Planning Customer Satisfaction Allocation 64

CMSWire

JULY 8, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. The Gist AI-driven evolution. Coframe's living interfaces use AI to adapt in real-time, delivering personalized and efficient digital experiences.

Marketing AI 62

Marketing AI Enterprise Management CMS Development Digital Asset Management 62

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results.

Marketing AI 129

Marketing AI Optimization Campaigns Marketing Automation Services 129

Valasys

FEBRUARY 27, 2025

Artificial Intelligence (AI) is rapidly transforming the way businesses operate by automating tasks, enhancing decision-making, and improving overall efficiency. However, for businesses to fully leverage AI, they need a strategic approach that includes both AI development and integration services.

Marketing AI 40

Marketing AI Enterprise Management Work Management Marketing Management 40

Vision Edge Marketing

FEBRUARY 20, 2024

McKinsey’s research reveals that insight -driven B2B companies report above-market growth and EBITDA increases of 15 to 25 percent. Consider the pivotal connection between marketing spend and new sales. For instance, an unusual increase in website traffic might indicate a potential problem or an unexpected market demand.

Business 263

Business Correlation Validation Allocation 263

Orange Owl Blog

APRIL 7, 2025

B2B Marketing The Role of AI in B2B Marketing: A Comprehensive Overview Vivek Goel April 7, 2025 Share : Table of Contents Introduction The AI in B2B Marketing landscape has undergone a profound transformation with the integration of Artificial Intelligence (AI).

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management B2B Marketing 52