Heinz Marketing

NOVEMBER 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? One strategy that has gained significant traction is marketing orchestration. What Does Marketing Orchestration Help Accomplish?

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Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

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Hinge Marketing

FEBRUARY 3, 2020

There’s no getting around it: any professional services firm that wants to grow has to find new clients and new opportunities. And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. Four Approaches to Marketing Planning.

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Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Webbiquity

OCTOBER 10, 2023

Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks. Their ability to convey complex messages succinctly and engagingly underscores their importance.

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Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

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Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

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CMSWire

JUNE 13, 2025

The increased competition between the separated platforms could influence ad rates and force marketers to fragment their digital customer experience strategies and budgets. Digital marketers planning 2026 digital advertising strategies face an unprecedented question: Will Meta's integrated advertising platform still exist?

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Orange Owl Blog

DECEMBER 24, 2024

What is a B2B Marketing Plan? A B2B marketing plan is a strategic document that outlines how a business will market its products or services to other businesses. It serves as a roadmap detailing the goals, target audience, strategies, tactics, and metrics necessary to attract and retain business clients.

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KoMarketing Associates

SEPTEMBER 5, 2017

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies.

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KoMarketing Associates

JANUARY 18, 2018

Besides revealing a little more than half of B2B marketers are extremely or very committed to content marketing, it also found that success rates with content tactics are growing. B2B marketers became more efficient at developing content and increased focus on strategy development. What kind of content do customers want?

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Single Grain

JUNE 1, 2025

Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale. This significant financial commitment underscores the value marketers are seeing from AI-powered campaigns.

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Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness.

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DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

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Metadata

JUNE 3, 2025

To market effectively, you need to know more than just who your audience isyou need to understand the technology they use. Technographic segmentation helps businesses group customers based on the tools, software, and platforms they rely on. Why Is Technographic Segmentation Important?

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Sage Marketing

JULY 10, 2023

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. However, allocating the necessary funds to develop and execute an effective marketing strategy is often a challenging endeavor. When it comes to B2B startups, budget allocation is crucial.

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Only B2B

NOVEMBER 20, 2024

Outreach: Use AI tools to write emails and identify the best send times and marketing messages. Analysis: Utilize revenue intelligence tools like Gong to analyze customer interactions and improve cold calls and emails. Allocating resources to ABM efforts helps: Streamline the marketing budget.

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KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

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FunnelEnvy

FEBRUARY 3, 2025

Understanding acquisition channels can help you allocate resources effectively and optimize campaigns for maximum ROI. This customization allows B2B marketers to focus on metrics that matter most to their business, streamlining data analysis and decision-making.

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Hubspot

FEBRUARY 26, 2025

But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. If you want to learn more about sales forecasting and analysis , check out this free lesson from HubSpot.

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Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top Reasons Why You Need a B2B SaaS Marketing Agency Vivek Goel January 1, 2025 Share : Table of Contents Introduction In todays hyper-competitive and rapidly evolving business environment, the B2B SaaS (Software as a Service) industry stands at the forefront of innovation.

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Choozle

SEPTEMBER 13, 2024

With privacy regulations reshaping digital advertising and the complexity of omnichannel strategies, traditional approaches to media buying no longer cut it. Enter Choozle’s Outcomes+ —a data-driven, AI-powered solution that simplifies and enhances digital advertising strategies for brands and agencies alike.

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xiQ

JULY 9, 2019

Does Your Marketing Budget Allow For Game Changing Solutions? Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. . B2B Marketing is transforming from Lead Generation to Account-Based Marketing. AI cannot be ignored!

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Mass Analytics

JUNE 11, 2024

Measurement : analyzing historical data to estimate how different marketing activities influence business outcomes, like sales. Optimization : optimizing the marketing budget allocation for maximum revenue based on ROI analysis. Forecasting : predicting sales & marketing performance based on historical results.

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Porch Group Media

FEBRUARY 20, 2020

Where are Enterprise Marketers Allocating Their Budgets? In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were allocated to websites, digital commerce, mobile marketing, social marketing and digital advertising.

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Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working. Key points covered include: What is marketing analytics?

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FunnelEnvy

OCTOBER 14, 2024

In this post, we’ll explore how GA4’s features can enhance your marketing analysis, focusing on how AI integrates into the process to provide predictive insights. Key Features of GA4 for Measuring Marketing GA4’s features go beyond simple web traffic analytics.

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Martech

FEBRUARY 19, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Use data to stay ahead of competitors and adapt marketing strategies accordingly.

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Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM).

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InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?

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Single Grain

APRIL 7, 2025

According to recent data, 70% of marketers now have an active ABM program in place, with companies dedicating an average of 29% of their marketing budget to these initiatives. Step 2: Assemble Your Cross-Functional ABM Team ABM success depends on close collaboration between various departments, particularly sales and marketing.

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Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

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Martech

NOVEMBER 3, 2021

But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. While there’s no single formula to set an SEO budget , here are some strategies you can leverage to find a number that’s right for your business. Breaking down your marketing budget. How it works.

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Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. What is Agentic AI in B2B Marketing?

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Single Grain

APRIL 29, 2025

This enables smaller marketing teams to: Identify hidden patterns in customer behavior Predict customer lifetime value Detect emerging trends before competitors Optimize marketing spending across channels They can achieve all this while making an exceptional ROI. Repurpose content across multiple formats and platforms.

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NuSpark Consulting

JULY 16, 2023

This process allows marketers to measure campaign performance, optimize future advertising efforts, and gain insights into customer behavior. Similarly, the decision to use a click-through vs. view-through window (and how long these should be) depends on the campaign’s goals and the nature of the advertised product or service.

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Orange Owl Blog

FEBRUARY 9, 2025

Video Marketing The Most Comprehensive Guide to B2B Video Marketing in 2025 Vivek Goel February 9, 2025 Share : Table of Contents Introduction to B2B Video Marketing Definition and Significance B2B (Business-to-Business) video marketing involves the strategic use of video content to promote products, services, or brand messages to other businesses.

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