Hive9

APRIL 20, 2021

Underscoring the “enormous” costs of falling short in this area—from concerns about reputation to wasted dollars and time—the SiriusDecisions Product Marketing and Management (PMM) Model research brief suggests organizations lay out clearly defined steps to get all of their ducks in a row and better meet performance and financial targets.

Allocation 246

Allocation Product Planning Paid Search Agency 246

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 103

Budget Programs Work Management Allocation Product 103

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Allocation 179

Allocation Planning Work Management Marketing Management 179

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 102

Advertisements Advertising Allocation Planning 102

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Marketing Insider Group

JANUARY 4, 2023

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

Marketing Mix 194

Marketing Mix Planning Allocation Tips 194

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals.

Planning 359

Planning Work Management Marketing Management Allocation 359

Choozle

OCTOBER 30, 2023

Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. Discover the art of resource allocation, where budgets and team expertise are balanced methodically. We emphasize the importance of aligning budgets with unique marketing goals, a critical aspect of effective omnichannel planning.

Planning 91

Planning Allocation Display Resources 91

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

Planning 97

Planning Allocation Business SWOT 97

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.

Allocation 89

Allocation Marketing & Strategy Business Forecasting 89

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. As all hardened marketers know, no plan survives its first contact with reality. Track the Current Trends The marketing landscape evolves rapidly.

Allocation 106

Allocation Planning Advertising Agencies Paid Search Agency 106

NuSpark Consulting

JULY 8, 2023

Attribution tracking allows businesses to understand which marketing channels and campaigns are driving the most value and return on investment (ROI). Understanding ROI and Performance One of the primary reasons to track attribution for digital media buys is to measure the ROI and performance of different marketing channels and campaigns.

Allocation 130

Allocation Efficiency Buy Media 130

ClearVoice

APRIL 3, 2024

In the content marketing world, you’ll likely find yourself having to build a business case to justify spending those precious marketing dollars on content when the ROI isn’t as immediate as traditional paid advertising. If you’re here, you probably have at least some idea of how important content marketing is to your business.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

US Data Corporation

FEBRUARY 26, 2024

Developing a marketing plan is a critical step for any business. However, it may seem that creating a marketing plan is a daunting affair. We’ll illustrate this by highlighting the importance of doing market research, setting clear goals, allocating your budget wisely, and monitoring your progress.

Planning 52

Planning Marketing Plans Allocation Paid Search Agency 52

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Effectively budgeting for your marketing practices can help. The Benefits of a Properly Planned Marketing Budget. Guest post by Kristie Wright.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

ClearVoice

MARCH 13, 2024

It involves the nitty-gritty of turning strategic visions into reality through meticulous planning, coordination, and execution. Why It’s Important to Have a Content Operations Plan Content operations ensure every piece of your content strategy and management works smoothly. Automate where possible. We’re glad you asked!

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Mitigating allocative harm has been the aim of many data science tools and practices. GenAI, however, raises the stakes in two ways.

Marketing AI 108

Marketing AI Allocation Generation Planning 108

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Treat something as a learning opportunity if it doesn’t go as planned.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.”

Marketing AI 83

Marketing AI Allocation Zoominfo ROAS 83

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. What is PDCA (Plan Do Check Act)? What is PDCA (Plan Do Check Act)?

Planning 356

Planning Lead Ranking Work Management Marketing Qualified Leads 356

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. But it is vitally important when deploying a full-funnel marketing strategy ( see Pillar 1 ).

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Marketri

NOVEMBER 21, 2023

When it comes to planning your marketing budget, the process can be daunting. To maximize the impact of your marketing dollars, you must leverage a strategic approach to budgeting. In general, you can craft a strategic marketing budget in three steps. Reflect on past marketing strategies. But this is a big misstep.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Allocation Planning 62

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Engagio

APRIL 12, 2024

” – Philip Kotler, American marketing author, consultant, and professor emeritus. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. And a happy CFO … This stability is crucial for long-term planning and investment.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59