41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
Profit – Marketing Investment – *Overhead Allocation – *Incremental Expenses. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate. 2) Churn rate. Customer Lifetime Value – Marketing Investment.
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