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How advertisers can leverage AI and automation at scale by Fluency

Martech

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Delivery optimization: Developing and testing content can take up critical bandwidth.

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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Another important factor to consider when setting budgets is your team’s bandwidth. How has AI impacted the market?

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Agency Report: The State of Lead Nurturing

Sharpspring

One of the most glaring issues was the problem of allocating appropriate time and resources. Instead of thinking of the follow-up process as an after-thought, agencies are taking steps to plan campaigns where nurturing plays into the process as a whole. This report can help agencies avoid common pitfalls in the planning stages.

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Three Proven Practices to Overcome MarTech Failure

Vision Edge Marketing

Marketing runs on processes: planning processes, reporting processes, customer journey mapping, content creation processes, opportunity management processes, etc. The same applies to Marketing planning and Marketing dashboard applications. Proven Practice 1 : Define Your Processes. Proven Practice 3: Support the Change.

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How to decide if managed service is right for you

illumin

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. It is also sometimes called Direct or Direct IO.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Before you can determine how much budget to allocate to email marketing, it’s important to establish your goals and priorities. As a result, you’ll need more content to send.

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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Modern-day marketing automation is fueled by data acquisition and allocation, and most of the campaigns you run will result in some sort of customer engagement. Productivity.