How to Measure the ROI of Your Marketing Programs
Adobe Experience Cloud Blog
MARCH 14, 2013
This fact makes it difficult to allocate revenue to any specific touch. This usually means allocating the deal to the source of the first person from that company, or to the key person. Allocate all the value to the FIRST program that touched the deal. Requires assumptions that can add bias to the analysis. Definition.
48 
Let's personalize your content