Animalz blog
MAY 15, 2025
AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. And that figure is only expected to grow.
Directive Agency
JUNE 2, 2025
Directives recent webinar brought together a panel of SEO experts to unpack how AI Overviews (AIOs) and large language models (LLMs) are reshaping the B2B search landscape. Heres what weve found: Top-of-funnel AIOs are underperforming. Instead, B2B teams need to shift toward a visibility and impact model: AIO Visibility Tracking.
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Scoop.it
FEBRUARY 27, 2025
Hence, websites ranking at the top of the Google SERPs based on relevant keywords can expect a dip in traffic. As per stats, 84.72% of the Google AIOs link to one of the results in the top 10 SERPs. Hence, if your content is valuable, it could be eligible for the AIO appearance.
Brightedge
MAY 19, 2025
According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. A 400% increase in citations from positions 2130, and 200% more from positions 31100 AI is reaching deeper into the SERP to source helpful, topic-rich content. Use schema markup (e.g.,
Top Rank Marketing
SEPTEMBER 11, 2024
Every action you take on your site is influenced by a web of concurrent developments — algorithm updates , SERP feature shifts, and more. A timeline of SEO turbulence: Late 2023 into 2024 The last six months of 2023 saw relentless volatility in the SERPs, with one major algorithm update after another.
CMSWire
JUNE 9, 2025
Large language models (LLMs) , like those utilized in tools such as ChatGPT, Gemini and the AI overviews (AIOs) that dominate Google SERPs, have revolutionized users’ interactions with brands. But just showing up in organic search is no longer enough to support brand visibility. over the past six months.
Single Grain
JANUARY 30, 2025
This is based on several factors, such as: Content relevance Search intent Position on the search results page (SERPs) These data-based insights can better predict user behavior and market trends. Site quality score, historical SERP position, and meta tags are others. For instance, if users frequently search for a specific brand (e.g.,
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