Directive Agency

JUNE 2, 2025

Directives recent webinar brought together a panel of SEO experts to unpack how AI Overviews (AIOs) and large language models (LLMs) are reshaping the B2B search landscape. Search Strategy Is Being Rewritten Were watching search fragment in real time. Heres what weve found: Top-of-funnel AIOs are underperforming.

AIO 93

AIO Top of Funnel Lead Ranking Webinar Metrics 93

Martech

JUNE 13, 2025

If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search and LLMs as a binary choice — one or the other. ChatGPT’s search often bypasses top-ranked results in favor of deeper content.

AIO 75

AIO Optimization Comparison User-Generated Content 75

Scoop.it

FEBRUARY 27, 2025

Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.

AIO 59

AIO Google SERP B2B Thought Leadership 59

Brightedge

OCTOBER 23, 2024

AI Overview Trends: What to Watch for Black Friday and Cyber Monday Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. We're seeing an absolutely massive increase in YouTube citations within AIOs. Go Deep on Product Details.

AIO 52

AIO Trends Allocation Comparison 52

SEMrush

JUNE 24, 2025

Create free account Semrush Blog Marketing AI How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study] Author: Eugene Levin 9 min read Jun 24, 2025 Contributors: Anna Yudina and Luke Harsel Table of contents Google launched its AI Mode in the US in May, and SEOs are now facing a new frontier.

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CMSWire

JUNE 9, 2025

Presence in organic search engine results is the prime conduit between the brand and user. Presence in organic search engine results is the prime conduit between the brand and user. But just showing up in organic search is no longer enough to support brand visibility. In SEO, visibility is everything.

Sitefinity 59

Sitefinity Rules Digital Experience Platform Marketing AI 59

Brightedge

MAY 19, 2025

According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. Users are asking more complex questions, and Googles AI is now capable of delivering nuanced, contextual responses directly in the search results. This shift isnt cosmeticits strategic.

Long Tail Marketing 52

Long Tail Marketing AIO Keywords Optimization 52

Top Rank Marketing

SEPTEMBER 11, 2024

While Reddit’s AI overview appearances are dwindling , its influence on search visibility remains significant. The rise of AI Overviews and the impact on organic search In May of 2024, during Google I/O, Google launched its AI Overviews (AIO) , formerly known as the Search Generative Experience (SGE) following a period of beta testing.

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AIO SEO SERP Top of Funnel 109

Marketri

JUNE 4, 2024

Go to Google, type in a question or search term, get back thousands of results pointing you to different websites, click through to the first few results, and scour those top-ranking webpages until you find what you’re looking for. SEO has been a staple of inbound digital marketing for years. Which would you rather do?

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AIO Marketing AI Lead Ranking B2B 62

Brightedge

SEPTEMBER 25, 2024

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. The complexity of product searches and the need for more refined decision-making frameworks likely contribute to this slower rollout.

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AIO eCommerce Domain Comparison 52

Single Grain

APRIL 24, 2025

A new search paradigm is emerging. And that trend is using generative AI for search. Digital marketers optimized content and configured web pages to make them easier for Google bots to crawl. This guide will walk you through optimizing content for AI search with generative engine SEO.

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SEO Optimization Generation AIO 52

Brightedge

APRIL 29, 2024

AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. The engine can render that itinerary just as it was asked.

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AIO Search Marketing Planning User-Generated Content 64

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? Let’s dive into what the data actually tells us about paid advertising in the era of AI search. It’s a valid concern.

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Paid Content Paid Search Agency Cost per Acquisition Ads 52

Single Grain

JANUARY 30, 2025

The search engine optimization (SEO) world was buzzing about a Google exploit that uncovered over 2,000 classifiers to determine rankings. Understanding click probability can help businesses and marketers optimize their strategies for better visibility and higher engagement. Here’s a closer look into this.

Lead Ranking 52

Lead Ranking Lead Scoring AIO SERP 52

Brightedge

JUNE 4, 2024

What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out AI more broadly across search. According to Google’s guidance , this replaces Google’s Search Engine Experience (SGE) for those who have been enrolled in it through Google labs.

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AIO Correlation eCommerce Keywords 80

B2BMarketing.net

JANUARY 3, 2025

As businesses look ahead to 2025, Hannah Stringer, Marketing Director, Moneypenny, shares her insights into the key trends shaping the future of B2B marketing. Hannah’s expertise highlights the tools, strategies, and innovations businesses need to stay competitive in the fast-changing world of B2B marketing.

Trends 52

Trends B2B Marketing AIO Advertising Agencies 52

Single Grain

MAY 3, 2025

The search landscape has fractured. With over 400+ million people using OpenAI products each week and nearly 60% of Google searches ending without a click, the days of focusing solely on traditional search engine rankings are firmly behind us. TABLE OF CONTENTS: What is Answer Everywhere Optimization?

Optimization 52

Optimization Multi-Channel AIO Case Studies 52

Learn from the Pros

JUNE 16, 2025

For over two decades, B2B marketers have built their visibility strategy on one core principle: rank high on Google, and the leads will follow. If you’re a B2B growth marketer, you’ve likely sensed the ground shifting beneath your campaigns. And for a long time, that worked. Now, AI is set to be even more disruptive.

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Lead Ranking SEO B2B Thought Leadership Lead Scoring 52

Brightedge

NOVEMBER 21, 2024

Our BrightEdge Generative Parser™ has been tracking October and November’s shifts, shedding light on how marketers can prepare for the critical shopping period ahead. YouTube Citations Stabilize After a Surge After a massive spike in September, YouTube citations in AIOs have stabilized at 115-120% above their August baseline.

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AIO Top of Funnel Trends Comparison 52

Brightedge

JUNE 5, 2024

The code base and many of the modules that power the AI remain the same, there are some attributes of AIO that have implications for marketers. So what can we say about how AIO is different? Fast forward to after AIO was rolled out, and that figure jumped all the way to 90%!

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AIO Correlation Opinions Tagging 52

Scoop.it

SEPTEMBER 30, 2022

It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. Source: Google Search Console. Search using hashtags. billion websites globally are blogs.

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Tips CMS Development Blogger AIO 105

Scoop.it

AUGUST 17, 2021

“ While we can apply Porter’s wisdom to the marketing, product, and management of a company, its applications don’t just stop there. Today, standing out from your competitors means developing a Search Engine Optimization (SEO) strategy that highlights your strengths. Create an eBook (content marketing).

SEO 98

SEO Webinar Metrics Marketing & Strategy Business 98

Brightedge

DECEMBER 17, 2024

Black Friday/Cyber Monday 2024 marks a pivotal moment in search evolution the first major shopping event where we could observe AI Overview behavior at scale outside of a lab environment. When AI is focusing more on specific product searches as opposed to generic topics, it increasingly favored specialized review sites.

AIO 52

AIO Analysis Comparison User-Generated Content 52

Single Grain

FEBRUARY 1, 2023

By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. on search engines and $90.80

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Single Grain

NOVEMBER 14, 2023

AI marketing automation is rapidly transforming the marketing world as we know it. With each passing week, new methodologies enter the scene and we learn a different approach to leverage AI to streamline marketing tasks and measure results. Let’s begin by looking at a few ways automation can be used in Marketing.

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Marketri

JULY 15, 2024

For CEO’s and senior leaders, whether you have limited experience or are already familiar with marketing, this approachable resource will equip you with the necessary knowledge and insights to leverage AI for strategic decision-making and drive your business forward. The key is to find and leverage the secret sauce of human + machine.

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Marketing AI Budget Programs Tools Lead Ranking 62

Single Grain

MAY 8, 2025

Knowing the reality of current search behaviors, marketers may wonder if SEO will be worth it in 2025. With 99,000 searches occurring on Google every second, according to recent data from AIOSEO , search engines remain central to discovering information. The State of Search in 2025 Before, Google dominated SEO.

SEO 52

SEO Lead Ranking Lead Scoring Multi-Channel 52

chiefmartech

MAY 6, 2025

Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist to a room of CMOs, making the case that marketing was becoming a very technology-integrated discipline. The market of martech grew exponentially to thousands and thousands of products. solutions categorized.

Marketing Automation Services 79

Marketing Automation Services Long Tail Marketing AIO Churn Rate 79

Animalz blog

MARCH 11, 2025

He explains that while many content marketers are hesitant about AI, its already reshaping the search ecosystem in two major ways. When you think about whats happening in search right now, Thenuka says, there are two big changes. The first is that more and more search volume is going to AI answer engines.

SEO 62

SEO Ad Building Top of Funnel Long Tail Marketing 62