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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

You can see how setting the north star makes all of the other OKRs fall in line nicely—right down to measuring how one campaign performs against another. Otherwise, there is no common unit of measurement. Time is the most important and consistent unit of measurement to ensure you’re meeting goals. AIO (All in One) Framework.

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AI Marketing Automation Tips Every Marketer Should Know

Single Grain

With each passing week, new methodologies enter the scene and we learn a different approach to leverage AI to streamline marketing tasks and measure results. AI marketing automation is rapidly transforming the marketing world as we know it. However, It’s not to say that AI is a one-to-one replacement for human agency.