article thumbnail

10 Observations about AI Overviews after a full Month

Brightedge

However, as the month went on, we observed dramatic drops in visibility for keywords related to certain industries. AIO Presence goes from 26% to 13% of Education keywords in June: In education, we observed the most significant changes pertaining to broader informational queries related to degrees and specific tests.

AIO 105
article thumbnail

We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.

SEMrush

A powerful way to track your LLM visibility against competitors is with Semrush Enterprise AIO. However, ranking organically in the top three positions for a given keyword may not be as crucial for AI search. You can discover the most impactful places to get mentioned with Semrush Enterprise AIO. So, it’s time to take action.

AIO 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt

Animalz blog

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. Run a structured audit of your BOFU keyword coverage.

Traffic 106
article thumbnail

AI Overviews Have Doubled (25M AIOs Analyzed)

Ahrefs

We analyzed 25M AI overview keywords in the two-month window of our analysis. This chimes with what were seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. Heres what … Read more ›

AIO 100
article thumbnail

Long-Tail Keyword Optimization for AI

Brightedge

According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. Long-tail keyword optimization is your front door to this AI-driven visibility. Lets dive into how to find, optimize, and measure long-tail keywords in an AI-first world.

article thumbnail

29 Eye-Opening Google Search Statistics for 2025

SEMrush

Because search results look much different now—particularly for queries that show AI Overviews (AIOs). Of the sources mentioned in AIOs, 52% also appear in the top 10 organic search results. This proves it: The most expensive keyword in 2024 was “motorcycle injury lawyer,” with an average cost per click (CPC ) of $210.

article thumbnail

LLM Optimization (LLMO): Get AI to Talk About Your Brand

SEMrush

Or use a specialized tool like Semrush Enterprise AIO. Semrush Enterprise AIO generates brand-specific prompts to cover your entire buying journey. To identify commonly cited websites in your niche, perform relevant searches on AI platforms and keep a record of the citations you see.