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10 Observations about AI Overviews after a full Month

Brightedge

However, as the month went on, we observed dramatic drops in visibility for keywords related to certain industries. AIO Presence goes from 26% to 13% of Education keywords in June: In education, we observed the most significant changes pertaining to broader informational queries related to degrees and specific tests.

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AIO is Poised to Change How B2B Buyers Find You

Marketri

That, in a nutshell, is the compelling difference between SEO (the old tried-and-true) and AIO (which is about to turn digital marketing on its head). Over time, that will mean less emphasis on search engine optimization (SEO) and a greater focus on artificial intelligence optimization (AIO). What’s a B2B Leader to Do? Always tricky!

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10 observations about the transition of SGE to AI Overviews in May 2024

Brightedge

Here are ten findings that our data helped uncover about AIOs and how they differ from how Google has been testing SGE. Our guidance remains to optimize a topic as opposed to a keyword will help more of your content not only rank for traditional search but also serve as a citation for the AI overview.

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3 Key Steps for Marketers to Get Ahead in an AI-First Search World

Brightedge

AI Optimization (AIO) is becoming increasingly important — and for good reason. As a result, AIO involves optimizing content specifically for these cutting-edge, AI-first engines. AIO shares similarities with traditional SEO but has its own unique nuances.

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Trends in AI Overviews that could impact cyber Monday and Black Friday

Brightedge

AI Overview Trends: What to Watch for Black Friday and Cyber Monday Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. We're seeing an absolutely massive increase in YouTube citations within AIOs. Go Deep on Product Details.

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Differences Between AI Overviews and SGE that Enhance Marketer’s Engagement Opportunities

Brightedge

The code base and many of the modules that power the AI remain the same, there are some attributes of AIO that have implications for marketers. So what can we say about how AIO is different? Fast forward to after AIO was rolled out, and that figure jumped all the way to 90%!

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October and November AI Overview Trend

Brightedge

YouTube Citations Stabilize After a Surge After a massive spike in September, YouTube citations in AIOs have stabilized at 115-120% above their August baseline. Travel AIOs Surge by 700% Travel-related AIOs saw a remarkable 700% increase from September to October. Key developments you need to know about: 1.

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