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AI-powered martech news and releases: March 6

Martech

Semrush introduced AI Optimization (AIO), an enterprise tool for managing brand presence in AI-powered search platforms. AIO allows businesses to track, analyze, and influence their search visibility. launched AI services for workflow automation and digital marketing. Semrush is MarTech’s parent company.)

AIO 99
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How Can Google AI Help Marketers Reach Potential Customers

Scoop.it

As per stats, 84.72% of the Google AIOs link to one of the results in the top 10 SERPs. Hence, if your content is valuable, it could be eligible for the AIO appearance. How Can Google AI Help Marketers Reach Potential Customers | Preparing for Google AI Overviews! So, how can Google AI help marketers reach potential customers?

AIO 59
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Thenuka Karunaratne (daydream) on Building SEO Moats with AI

Animalz blog

People talk a lot about AI and content creation very little about how AI can automate the strategic aspects of growth marketing. 00:16:30) Thenuka challenges marketers to think beyond content creation when considering AI’s potential. That should be their O in SEO or AIO. Thats a massive area.

SEO 62