AIO Domain User-Generated Content 
SEMrush
JUNE 9, 2025
Reducing users’ reliance on traditional search results. For example, ChatGPT weekly active users grew 8x from October 2023 to April 2025 and are now at over 800M. Google also recently expanded its use of AI Overviews (AI-generated summaries that appear above traditional search results). Making them much more likely to convert.
Brightedge
JULY 12, 2024
It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and tracked with BrightEdge Generative Parser™. This suggests that, for these industries, users were not finding the AI Overviews as helpful.
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SEMrush
JUNE 24, 2025
Key Findings at a Glance AI Mode prefers sidebar linking : 92% of AI Mode responses featured a sidebar showing ~7 unique domains. These links had a 51% domain overlap and 32% URL overlap with Google’s top 10 search results. Google AI Mode had a looser relationship: ~54% domain and ~35% URL overlap.
Brightedge
SEPTEMBER 25, 2024
August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. The AI Overviews rollout to non-logged-in users is not evenly distributed across industries.
Brightedge
MAY 19, 2025
According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. Users are asking more complex questions, and Googles AI is now capable of delivering nuanced, contextual responses directly in the search results. This shift isnt cosmeticits strategic.
Learn from the Pros
JUNE 16, 2025
That’s because AI Overviews (AIOs), formerly known as Google’s Search Generative Experience (SGE) , show up above the results we all used to fight for. And 75% of all viewing time happens above the fold , which is now AI-generated real estate. They’re scanning AI-generated summaries and deciding what matters in seconds.
chiefmartech
MAY 6, 2025
While new AI natives continue to blossom, the previous generation is consolidating more. These were two domains that immediately benefited for the conversational magic of generative AI. tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. The result?
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