SEMrush

JUNE 9, 2025

Create free account Semrush Blog News & Research Original Research & Studies We Studied the Impact of AI Search on SEO Traffic. Based on over 500 high-value digital marketing and SEO-related topics and subtopics, translated into specific search terms and prompts. Reducing users’ reliance on traditional search results.

AIO 132

AIO Traffic Studies SEO 132

Brightedge

JULY 12, 2024

AIO Presence goes from 26% to 13% of Education keywords in June: In education, we observed the most significant changes pertaining to broader informational queries related to degrees and specific tests. Interestingly, there was a positive correlation when users searched for golden age Hollywood celebrities.

AIO 105

AIO Keywords Comparison User-Generated Content 105

Brightedge

MAY 19, 2025

According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. Users are asking more complex questions, and Googles AI is now capable of delivering nuanced, contextual responses directly in the search results. This shift isnt cosmeticits strategic.

Long Tail Marketing 52

Long Tail Marketing AIO Keywords Optimization 52

Brightedge

SEPTEMBER 25, 2024

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. The complexity of product searches and the need for more refined decision-making frameworks likely contribute to this slower rollout.

AIO 52

AIO eCommerce Domain Comparison 52

Brightedge

APRIL 29, 2024

AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. The engine can render that itinerary just as it was asked.

AIO 64

AIO Search Marketing Planning User-Generated Content 64

Learn from the Pros

JUNE 16, 2025

For over two decades, B2B marketers have built their visibility strategy on one core principle: rank high on Google, and the leads will follow. If you’re a B2B growth marketer, you’ve likely sensed the ground shifting beneath your campaigns. And for a long time, that worked. Now, AI is set to be even more disruptive.

Lead Ranking 52

Lead Ranking SEO B2B Thought Leadership B2B 52

Scoop.it

AUGUST 17, 2021

“ While we can apply Porter’s wisdom to the marketing, product, and management of a company, its applications don’t just stop there. Today, standing out from your competitors means developing a Search Engine Optimization (SEO) strategy that highlights your strengths. Create an eBook (content marketing).

SEO 98

SEO Webinar Metrics Marketing & Strategy Business 98