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We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.

SEMrush

A powerful way to track your LLM visibility against competitors is with Semrush Enterprise AIO. However, ranking organically in the top three positions for a given keyword may not be as crucial for AI search. For example, check out the Domain Overview reports for Travel + Leisure , Good Housekeeping , and NerdWallet.

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10 Observations about AI Overviews after a full Month

Brightedge

However, as the month went on, we observed dramatic drops in visibility for keywords related to certain industries. AIO Presence goes from 26% to 13% of Education keywords in June: In education, we observed the most significant changes pertaining to broader informational queries related to degrees and specific tests.

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Long-Tail Keyword Optimization for AI

Brightedge

According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. Long-tail keyword optimization is your front door to this AI-driven visibility. Lets dive into how to find, optimize, and measure long-tail keywords in an AI-first world.

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August Brings Significant Changes in AI Overviews Rollout and Behavior

Brightedge

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. The first phase began around May 15 th when AIOs started showing to logged in users who had not registered to Google Labs during the previous testing phase.

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SEO to LMO: The B2B Marketer’s Guide to Navigating the AI Search Revolution

Learn from the Pros

That’s because AI Overviews (AIOs), formerly known as Google’s Search Generative Experience (SGE) , show up above the results we all used to fight for. And it’s not optimized by keywords, it’s curated by AI. AI prefers helpful, natural language over keyword stuffing. Today, even the top organic ranking might not get you seen.

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3 Key Steps for Marketers to Get Ahead in an AI-First Search World

Brightedge

AI Optimization (AIO) is becoming increasingly important — and for good reason. While traditional engines rely on indexing, Generative AI employs a different approach — surfacing content from different domains. As a result, AIO involves optimizing content specifically for these cutting-edge, AI-first engines.

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Use These Eight Tips to Find Topics for Your WordPress Blog

Scoop.it

Google Trends is an excellent tool for viewing search interest for keywords and topics over time. You can view this data by keyword, location, topic, and country. In addition, it allows you to filter data by keyword, location, topic, and country. Keyword plugins. You can access this information using keyword plugins.

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