Psychographic Segmentation: A Simple Guide For Marketers
Unbounce
APRIL 30, 2021
The most common starting point is demographic data: who our customers are, from age to sex, race, marital status, and income level. Demographic data can be incredibly helpful. Lifestyle: This encompasses three closely related psychographic data types: Activities, Interests, and Opinions (AIOs). But sometimes we need more.
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