Brightedge

JUNE 4, 2024

One week prior to this, based on our BrightEdge Generative Parser™ data , we correctly predicted that Google was getting ready to launch SGE at Google I/O. For SEOs and Digital Marketers looking to realize the opportunities that Generative AI Search offers, there are some important insights about what we could expect! This makes sense.

AIO 80

AIO Correlation eCommerce Keywords 80

Brightedge

JULY 12, 2024

It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and tracked with BrightEdge Generative Parser™. This suggests that, for these industries, users were not finding the AI Overviews as helpful.

AIO 105

AIO Comparison Keywords User-Generated Content 105

Brightedge

JUNE 5, 2024

BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate Guide to SGE. The code base and many of the modules that power the AI remain the same, there are some attributes of AIO that have implications for marketers. So what can we say about how AIO is different?

AIO 52

AIO Correlation Opinions Tagging 52