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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

Examples include click-through rates, cost per click, conversion rates, average enterprise value of a customer, and lifetime value of a customer. This could mean that this persona is a window shopper or there was something specific they were looking for in the pricing and features chart that wasn’t included.

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Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

Lifestyle: This encompasses three closely related psychographic data types: Activities, Interests, and Opinions (AIOs). Believes that quality and craftsmanship are more important than price. But if it’s used correctly, it can majorly boost your marketing efficiency and your conversion rates.