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AI Overviews Have Doubled (25M AIOs Analyzed)

Ahrefs

We analyzed 25M AI overview keywords in the two-month window of our analysis. This chimes with what were seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. Heres what … Read more ›

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AI-powered martech news and releases: March 6

Martech

Semrush introduced AI Optimization (AIO), an enterprise tool for managing brand presence in AI-powered search platforms. AIO allows businesses to track, analyze, and influence their search visibility. HappyOrNot launched AI-powered feedback analysis. Semrush is MarTech’s parent company.)

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Competitive Differentiation Masterclass: Blueprint for Outflanking Industry Giants

Directive Agency

Frameworks like Porter’s Five Forces or Blue Ocean Strategy can give structure to this analysis: If every competitor focuses on “all-in-one,” that might signal high rivalry. It includes campaign breakdowns, trend analysis, and performance benchmarks pulled directly from our team’s day-to-day work.

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From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era

Directive Agency

Directives recent webinar brought together a panel of SEO experts to unpack how AI Overviews (AIOs) and large language models (LLMs) are reshaping the B2B search landscape. Heres what weve found: Top-of-funnel AIOs are underperforming. Instead, B2B teams need to shift toward a visibility and impact model: AIO Visibility Tracking.

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How to get started with AI optimization (and explain it to your leadership)

Martech

The analysis predicts that AI search engagement will increase as the technology becomes more familiar. 0.95% What are the best SEO competitor analysis tools? Core optimization strategies The good news: SEO teams are well-positioned to succeed in the era of generative optimization, or AIO (AI optimization).

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How Can Google AI Help Marketers Reach Potential Customers

Scoop.it

They are produced after a comprehensive AI analysis of multiple cited sources on the web. As per stats, 84.72% of the Google AIOs link to one of the results in the top 10 SERPs. Hence, if your content is valuable, it could be eligible for the AIO appearance. Preparing for Google AIOs is the best way to do so.

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August Brings Significant Changes in AI Overviews Rollout and Behavior

Brightedge

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. The first phase began around May 15 th when AIOs started showing to logged in users who had not registered to Google Labs during the previous testing phase.

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