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How to work with a content marketing agency on creative design

Tomorrow People

Does the order in which information “hits” you match the classic AIDA principle? And is AIDA right for the intended purpose? Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. Understanding the order in which people consume content is great for reviewing design. Attention, Interest, Desire, Action?)

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Here are some pointers for getting the most out of your digital partners, even if you’re not into the bits-n’-bytes stuff yourself. Share your content marketing findings early. The A-frame layout. The A/B Split.

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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Several trends that point to transformation are: Trend 1: A shift from sales relationship to sales experience. Trend 2: Organizations will focus on reinventing the buyer experience. Trend 3: Expertise level requirement of sales will increase.   Trend 4: Evolving systems and tools to improve the sales experience.

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    So what I would like to do is start a conversation on these seven trends.    First, let me just add how I came up with these trends.  Image via Wikipedia.

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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

  Predictability is based on historical trends and outliers are hardly ever factored into the equation.  Past   Essentially our construct of the buying experience aligned with the AIDA view may be out of synch with the multi-variant journeys being taken by buyers today. 

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“Eat This—It’s Good For You”

LEADership

Ride on current trends: What are people talking about and feeling excited over? Pick a trending topic that your audience is already engaged with and use that interest to steer it in the direction of what you have to offer. It helps, however, to keep it simple and use everyday language even at that stage. Feeling foolish?

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How Do I Create Content for the Customer Journey?

ClearVoice

“ The AIDA marketing funnel stacks Awareness, Interest, Desire and Action. ClearVoice freelancers are ready to make your brand messaging stand out while aligning with the latest in content marketing trends. This is a more traditional flow for marketers working to sell products and services. Need help crafting all this content?