trust words 
Litmus
MAY 16, 2023
Other parts of the world have started to take action, with the Artificial Intelligence Act (AIA) in Europe and The Artificial Intelligence and Data Act (AIDA) in Canada. By getting visibility on this, you can better evaluate how much to trust the accuracy of the output. It goes without saying, transparency is key.
OutboundView
FEBRUARY 28, 2019
Think back to Mitch and Murray’s favorite acronym: AIDA. Lastly, recall that people buy products and services (especially expensive B2B solutions) from brands they know, like, and trust. Thought leadership builds trust and awareness and table-sets future action from your buyers. In other words, your brand is your reputation.
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Martech Advisor
JANUARY 17, 2020
The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. Be transparent about customer data privacy. “Create a systemized plan for transparency, including regularly updating customers on their security and giving them options to opt-out of data collection,” she recommended.
Onalytica B2B
JULY 16, 2018
Economics assumes perfect knowledge and perfect trust. He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. E.g. Webinars.
Optinmonster
JANUARY 22, 2020
You’re probably going to start this section with the word “you.” Tell your story using words that your subscriber would use. While 82% of Americans seek recommendations from friends and family before making a purchase, 70% of people will trust a recommendation from someone they don’t even know.
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