Remove startup vendor
article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. Aida Kamber, VP of Growth Marketing at Code42. Lauren Patrick, VP of Marketing at Curricula. 71% of customers expect companies to be able to communicate with them in real-time. LinkedIn.

article thumbnail

The Organic Inbound Marketing Playbook for B2B

OutboundView

Think back to Mitch and Murray’s favorite acronym: AIDA. Perhaps they are an integral leader in a Fortune 1000 or high-growth startup. Explain their background, philosophy, challenges, success path, and subsequent gains from choosing you as a vendor. Why use thought leadership?