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The Organic Inbound Marketing Playbook for B2B

OutboundView

Think back to Mitch and Murray’s favorite acronym: AIDA. For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. Why use thought leadership? The idea here is expediency.

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Understanding the B2B Buyer Journey & How to Capitalize on it

NetLine

According to CMO.com , B2B customers are significantly more emotionally connected to their vendors and service providers than consumers. This is when the customer decides to go ahead with a specific solution or vendor and completes the transaction. Stage 6: Purchase We’re at the purchase stage.