The Organic Inbound Marketing Playbook for B2B
OutboundView
FEBRUARY 28, 2019
But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). Think back to Mitch and Murray’s favorite acronym: AIDA. What is thought leadership you ask? Technique #3.
Let's personalize your content