AIDA and Outreach - B2B Marketing Zone

The Organic Inbound Marketing Playbook for B2B

OutboundView

FEBRUARY 28, 2019

Finding target accounts that are showing “buying triggers” for your business should be the highest priority for your top of funnel outreach efforts. Think back to Mitch and Murray’s favorite acronym: AIDA. Perhaps they are an integral leader in a Fortune 1000 or high-growth startup. Buyer Research. Who’s your buyer?

Inbound Marketing

Inbound Marketing Sales Management Ideal Customer Profiles Work Management

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. As leads progress through your funnel, your outreach methods will get more and more personalized (sometimes involving a product demo or a phone call) until the sale takes place. AIDA: Another Way to Remember Content Creation Stages. Stage 1 – Problem/Need Recognition.

Top of Funnel

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content

B2B Marketing Zone

The Organic Inbound Marketing Playbook for B2B

How to Create the Ultimate Marketing Funnel (Templates Included)

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