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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. I-want-to-buy: The buyer has made their decision and intends to evaluate various brand or price alternatives. Image source: UX Collective.