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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

HubSpot is a CRM platform widely used by B2B marketers. Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action. HubSpot has APIs that developers use to get information from our software into theirs. BR: Bounce Rate.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While it helps inbound marketers like you define their target audience, it can also help sales reps qualify leads. The potential buyer may or may not end up purchasing/adopting that product or service.