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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Personalization is becoming a key area of focus for B2B marketers, with 50% saying their organization has made it a company-wide strategic initiative. So being able to create personalized experiences at scale and test what works best can be extremely powerful. Aida Kamber, VP of Growth Marketing at Code42.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

The company had to reevaluate its go-to-market approach. Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. Manager Integrated Marketing) knew that this wasn’t an ordinary shift of traditional sales and marketing tactics. This was a reboot of its team’s entire philosophy. “I