AIDA, Growth Marketing and Tactics

2015 Called and Wants Its MQL Back

6sense

DECEMBER 16, 2021

This was no ordinary shift of traditional sales and marketing tactics — this was a shift in its entire philosophy. In this session, Aida and Dorothy will emphasize the importance of: A strong partnership between sales and marketing as one revenue team.

Marketing Qualified Leads

Marketing Qualified Leads Lead Ranking MQL AIDA

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

DECEMBER 10, 2021

Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. Manager Integrated Marketing) knew that this wasn’t an ordinary shift of traditional sales and marketing tactics. Display advertising and use of LinkedIn with 6sense segments are the top two tactics contributing to opportunities being created .

Lead Ranking

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel

B2B Marketing Zone

2015 Called and Wants Its MQL Back

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

Webinars

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