Online Marketing Institute

MAY 18, 2010

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. Once you find your target audience, you should use BuzzSumo or Ahrefs to find topics relevant to your buyer that have high Google search volume and a high volume of social media mentions. Think back to Mitch and Murray’s favorite acronym: AIDA.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. DM: Direct Mail, or Direct Message (Twitter). This Twitter trend is outdated: Find out why.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28