B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy
NOVEMBER 17, 2018
The AIDA Model: A Proven Framework for Converting Strangers Into Customers. Copy is only good if it attracts attention, generates interest, and creates conviction, in that order. Are You Generating Demand or Just Identifying It? They generate and identify demand. The post B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy appeared first on Heinz Marketing.